國際商務函電 鄧來英 劉芬 楊曉青 曹詩嫻 馬菲菲 9787302624905 【台灣高等教育出版社】

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書名：國際商務函電
ISBN：9787302624905
出版社：清華大學
著編譯者：鄧來英 劉芬 楊曉青 曹詩嫻 馬菲菲
頁數：221
所在地：中國大陸 *此為代購商品
書號：1511240
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內容簡介

本教材以培養商務英語專業學生的英語書面表達和溝通能力為目標，以外貿企業典型業務工作流程為主線展開編寫。教材共11章，涵蓋商務函電基礎知識和外貿業務的各環節，包括建立業務聯繫、詢盤、報盤和還盤、接受與訂單、簽訂合同、支付、包裝、保險、運輸、投訴與索賠等。每個章節都以任務為導向，包含導學、外貿知識、信函樣例、情景對話和拓展閱讀等部分，並專門列出了函電撰寫功能句型，精心設計了業務技能訓練。業務技能訓練中還有各類習題和信函撰寫練習，旨在從不同角度淬鍊學生的商務知識和函電撰寫溝通技能，使學生能夠將商務知識和語言技能融會貫通，為將來走向商務類崗位打下堅實的基礎。教材配有電子課件、微課視頻和練習參考答案，讀者可從www tsinghuaelt com下載使用。 本書既可作為普通高等院校商務英語、國際貿易及相關專業的教材，也可作為外貿從業人員的參考用書，還可作為外貿培訓行業的培訓輔導用書。

目錄

Chapter 1 Fundamentals of Business Communication
Part 1 Business Knowledge
Section 1 Basic Parts of a Business English Letter
Section 2 Writing Principles of Business English Letters
Section 3 Formats of Business English Letters
Section 4 Email Etiquette
Part 2 Typical Phrases for Business English Emails
Part 3 Skill Training
Part 4 Additional Reading
Chapter 2 Establishment of Business Relations
Part 1 Business Knowledge
Section 1 Ways to Establish Business Relations
Section 2 How to Make a Credit Status Enquiry
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 3 Enquiry
Part 1 Business Knowledge
Section 1 What Is an Enquiry in International Business
Section 2 How to Make an Enquiry
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 4 Offer and Counter Offer
Part 1 Business Knowledge
Section 1 Offer， Firm Offer and Non-firm Offer
Section 2 Counter Offer
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 5 Acceptance and Orders
Part 1 Business Knowledge
Section 1 Acceptance
Section 2 Order
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 6 Contracts
Part 1 Business Knowledge
Section 1 Contracts in Business
Section 2 Format and Main Contents of a Contract or Confirmation
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 7 Payment
Part 1 Business Knowledge
Section 1 Modes of Payment
Section 2 Circulation Process of Documentary L/C
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 8 Packing
Part 1 Business Knowledge
Section 1 What Is Packing？
Section 2 Packing Marks
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 9 Insurance
Part 1 Business Knowledge
Section 1 Covering Cargo Insurance
Section 2 A General Introduction to China's Cargo Insurance
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 10 Shipment
Part 1 Business Knowledge
Section 1 International Transportation of Goods
Section 2 Bill of Lading
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading
Chapter 11 Complaints and Claims
Part 1 Business Knowledge
Section 1 Complaints and Claims
Section 2 How to Handle Complaints and Claims
Part 2 Case Study
Part 3 Functional Sentence Patterns
Part 4 Situational Dialogs
Part 5 Skill Training
Part 6 Additional Reading

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