商務職場英語 (第2版)教師用書 王洪強 徐曉豔 9787544675901 【台灣高等教育出版社】

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物品所在地:中國大陸
原出版社:上海外語教育
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書名:商務職場英語 (第2版)教師用書
ISBN:9787544675901
出版社:上海外語教育
著編譯者:王洪強 徐曉豔
頁數:157
所在地:中國大陸 *此為代購商品
書號:1565968
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內容簡介

本教程配備有教師用書,為教師提供各種教學指導和教學資源,教師可按需所取,應用於具體的課堂教學活動中。 教師用書為學生用書中的各個單元設定了教學目標。 在Focus Tasks模塊,教師用書為每一個話題設計了教學流程,對課堂活動提出了詳細的教學建議以及任務參考答案。針對聽力練習部分提供了完整的聽力原文。 教師用書對Extensive Reading模塊中的課文內容進行了簡要介紹,並給出了教學建議,同時提供了練習題的參考答案。 針對Practical Writing模塊和Team Project模塊,教師用書也都提供了相應的教學建議。

目錄

Unit 1 Making your way
Topic 1 Time to make a decision
Topic 2 Following through
Topic 3 Filling out forms
Topic 4 Preparing your resume
Topic 5 Sending it all off
Topic 6 Finally it's time for the interview
Text A Supporting Documents for a Job Application
Text B Survey: More Graduates opt to Work in Lower-Tier Cities
A Writing a job advertisement
B Writing a cover letter
Prepare a recruitment dossier
Unit 2 Selling is what it's all about
Topic 1 Have you got what it takes?
Topic 2 How do you do it?
Topic 3 Sales have increased by 20%
Topic 4 Dealing with the customer
Topic 5 Dealing with complaints
Topic 6 Buying and selling on the Internet
Text A The Future of Sales: Using AI to optimize the Sales Process
Text B The Retail Innovations in China That Can Change the Way the World Shops
A Writing a report about recent sales trends
B Writing a formal letter of complaint
Prepare a consumer report
Unit 3 Marketing the product
Topic 1 Telling the world about your product
Topic 2 Brands
Topic 3 Finding out what appeals to the consumer
Topic 4 You can do it too--having a plan
Topic 5 Getting together and understanding it all
Topic 6 If you can make it, they can fake it
Text A Marketing Strategy
Text B Digital Marketing in China
A Writing an article about a famous brand
B Writing a marketing question
Prepare a report about a franchise opportunity
Unit 4 Financial matters
Topic 1 Keeping a record of personal expenses
Topic 2 Starting out
Topic 3 Managing expenses
Topic 4 Economic issues
Topic 5 Investments
Topic 6 Changes in the way we do things
Text A What Is Inflation--Causes & Effects of Rate on Prices & Interest
Text B The Invisible Silk Road: Enter the Digital Dragon
A Writing a letter of application for a study grant
B Writing an article for the general reader
Prepare a report about retail online payment services
Unit 5 Global concerns
Topic 1 Cultural issues
Topic 2 Corporate culture
Topic 3 Workplace changes
Topic 4 The other side of modern business
Topic 5 Global concerns in the business world
Topic 6 Ethical trading
Text A What is Corporate Culture?
Text B Huawei's Culture Is the Key to Its Success
A Writing a personal letter to a friend or family member
B Writing a report recommending a certain course of action
Prepare a report about future business trends

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