商務英語閱讀=Busimess English Reading 9787562373803 劉喜琴
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物品所在地：中國大陸
原出版社：華南理工大學
物品所在地：中國大陸
原出版社：華南理工大學
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| *數量非實際在台庫存 *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為實際資訊。 印行年月：202312*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：商務英語閱讀=Busimess English Reading ISBN：9787562373803 出版社：華南理工大學 著編譯者：劉喜琴 頁數：224 所在地：中國大陸 *此為代購商品 書號：1608302 可大量預訂，請先連絡。 內容簡介 本教材圍繞十多個重要的商務和經濟主題，針對學生在商務英語閱讀過程中可能遇到的種種困難，通過原汁原味的閱讀材料設置實操訓練，讓學生逐步積累專業術語和專業知識，領會並掌握各種閱讀技巧，提升閱讀速度與理解能力，為國際商務交流奠定堅實基礎。本教材主要適用於大學英語中高級階段和全英通識課的教學，也可作為英語類專業低年級學生的商務閱讀教材，要求使用者具有3000以上的詞彙量。目錄 Unit 1 Reading Business English for Success1 1 Focused Reading Passage A Features of Business English Passage B Reading Skills for Unpackaging Business Reports 1 2 Fast Reading Passage C Use of English in the Professional World in Hong Kong 1 3 Extended Reading Passage D The Science Behind Reading 1 4 Further Exploration Chinese Economy Remains Strong 1 5 Reading Skills Chunking for Better Memory Your Attitudes and Preconceptions About Reading Unit 2 Marketing and Advertising 2 1 Focused Reading Passage A From Mass Marketing to Mass Customization Passage B Cultural Differences in TV Commercials：China vs West Countries 2 2 Fast Reading Passage C Popular Chinese Marketing Terms 2 3 Extended Reading Passage DTrue Stories of Chinese Food 2 4 Further Exploration False Advertising 2 5 Reading Skills Figures of Speech in Advertisements Use of Peripheral Vision Unit 3 E-commerce 3 1 Focused Reading Passage A From Mass Customization to Mass Personalization Passage B Sustainability in E-commerce 3 2 Fast Reading Passage C Hotels VS Airbnb：Has COVID-19 Disrupted the Disrupter 3 3 Extended Reading Passage D Sustainable Packaging 3 4 Further Exploration Does E-commerce Care About Sustainability 3 5 Reading Skills Word Formation Processes Online Business Reading：Eye Movement Patterns Unit 4 InternationaI Trade 4 1 Focused Reading Passage A Free Trade Isn』t Killing Jobs Passage B The Significance of RCEP for Asia-Pac Supply Chains 4 2 Fast Reading Passage C Expansion of International Trade 4 3 Extended Reading Passage D Adam Smith：The Father of Economics 4 4 Further Exploration No Winners in This Trade War 4 5 Reading Sldlls How to Identify the Main Idea How Information Is Organized in a Text(1) Unit 5 International Organizations 5 1 Focused Reading Passage A R0les of International Organizationsin the GIobal Economy Passage B Is It a Bird or a Plane 5 2 FaSt Reading Passage C The IMF and the World Bank 5 3 Eended Reading Passage D china and the worid Trade Organization 5 4 Exploration 「1+6」Roundtable 5 5 Reading Skills Business English Collocations Business English Vocabulary Unit 6 Supply chaining and HighItech Industry 6 1 FocuSed Reading Passage A How Supply Chain Technology Improves Your Busines Passage B The Importance of Creativity in Business 6 2 Fast Re礎g Passage C What the Chinese New Year Means for Your supply chain 6 3 EXtended Reading Passage D Powerof Innovation：From「Made in China」to created in cl Biggest Tech Companies in the World 6 5 Re砌ng Skills How Infomacion Is Organized in a Text(2) What Is the Top-down Reading Model Unit 7 Management and Culture 7 1 Focused Reading Passage A Leadership Pnciples and Traits：From a Manageoto a Leade Passage B The Mysterious Driver of Huawei』s Success 7 2 Fast Reading Passage C How to Develop the Next Generationof Female Digital Leaders 7 3 Extended Reading Passage D Understanding and Cultivating a Business Culture 7 4 Further Exploration What Is Your Management Philosophy 7 5 Reading Skills Context Clues and Sentence Hints for Guessing Meaning Unit 8 Business Ethics and Laws 8 1 Focused Reading Passage A Personal Business Ethics in the Pursuit of Professional Growl Passage B Integration of Western Management and Chinese Philosophy 8 2 Fast Reading Passage C 「Freebie」Market 8 3 Extended Reading Passage D Protecting the People：China』s Consumer Law 8 4 Further Exploration The Businessman』S Dilemma 3 5 Reading Skills Identifying the Author』S Opinion Appendix 1 Glossary Appendix 2 Reading Progress Recording Appendix 3 Reading Plan and Reading Log 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
