商務英語函電 (微課版) 趙鳳玉 黃興運 9787302672357 【台灣高等教育出版社】

目錄 Unit 1 Structure and Layout of Business English Correspondence
1 1 Introduction
1 2 The Structure of Business Letters
1 2 1 The Seven Principle Parts
1 2 2 The Optional Parts
1 3 The Layout of Business Letters
1 3 1 The Styles of Business Letters
1 3 2 Envelopes Addressing
Useful Words & Expressions
Exercises
Unit 2 Writing Principles
2 1 Introduction
2 2 The Principles of Business Letter Writing
2 2 1 The Principle of Consideration
2 2 2 The Principle of Courtesy
2 2 3 The Principle of Conciseness
2 2 4 The Principle of Clarity
2 2 5 The Principle of Concreteness
2 2 6 The Principle of Correctness
2 2 7 The Principle of Completeness
Useful Words & Expressions
Exercises
Unit 3 Establishing Business Relations
3 1 Background Knowledge
3 1 1 Case Study
3 1 2 Relevant Information
3 1 3 Writing Skills
3 2 Sample Letters and Basic Writing Structure Analysis
3 2 1 Basic Writing Structures of Seeking New Clients Letters
3 2 2 Basic Writing Structures of Letters About Establishing Business Relations
3 2 3 Basic Writing Structures of Letters About Credit Inquiry
Useful Words & Expressions
Exercises
Unit 4 Inquiries and Replies
4 1 Background Knowledge
4 1 1 Case Study
4 1 2 Relevant Information
4 1 3 Writing Skills
4 2 Sample Letters and Basic Writing Structure Analysis
4 2 1 Basic Writing Structures of Inquiry Letters
4 2 2 Basic Writing Structures of Favorable Replies to Inquiry Letters
4 2 3 Basic Writing Structures of Unfavorable Replies to Inquiry Letters
Useful Words & Expressions
Exercises
Unit 5 Offers and Counter-offers
5 1 Background Knowledge
5 1 1 Case Study
5 1 2 Relevant Information
5 1 3 Writing Skills
5 2 Sample Letters and Basic Writing Structure Analysis
5 2 1 Basic Writing Structures of Offer Letters
5 2 2 Basic Writing Structures of Counter-offer Letters
5 2 3 Basic Writing Structures of Replies to Counter-offer Letters
Useful Words & Expressions
Exercises
Unit 6 Orders and Acknowledgements
6 1 Background Knowledge
6 1 1 Case Study
6 1 2 Relevant Information
6 1 3 Writing Skills
6 2 Sample Letters and Basic Writing Structure Analysis
6 2 1 Basic Writing Structures of Order Letters
6 2 2 Basic Writing Structures of Replies to Order Letters
Useful Words & Expressions
Exercises
Unit 7 Packing
7 1 Background Knowledge
7 1 1 Case Study
7 1 2 Relevant Information
7 1 3 Writing Skills
7 2 Sample Letters and Basic Writing Structure Analysis
7 2 1 Basic Writing Structures of Letters Concerning Packing Proposal
7 2 2 Basic Writing Structures of Letters Concerning Packing Instructions
7 2 3 Basic Writing Structures of Letters Informing the Details of Packing
7 2 4 Basic Writing Structures of Letters for Improving Future Packing
Useful Words & Expressions
Exercises
Unit 8 Payment
8 1 Background Knowledge
8 1 1 Case Study
8 1 2 Relevant Information
8 1 3 Writing Skills
8 2 Sample Letters and Basic Writing Structure Analysis
8 2 1 Basic Writing Structures of Letters Concerning Terms of Payment Proposal
8 2 2 Basic Writing Structures of Letters Urging Establishment of L/C
8 2 3 Basic Writing Structures of Letters Notifying the Establishment of L/C
8 2 4 Basic Writing Structures of L/C Amendment Letters
Useful Words & Expressions
Exercises
Unit 9 Shipment
9 1 Background Knowledge
9 1 1 Case Study
9 1 2 Relevant Information
9 1 3 Writing Skills
9 2 Sample Letters and Basic Writing Structure Analysis
9 2 1 Basic Writing Structures of Letters Concerning Sending Shipping Instructions
9 2 2 Basic Writing Structures of Letters Concerning Urging an Early Shipment
9 2 3 Basic Writing
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