商務英語閱讀教程1.學生用書 葉興國 謝文怡 9787544659697 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：上海外語教育
物品所在地：中國大陸
原出版社：上海外語教育
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202308*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：商務英語閱讀教程1.學生用書 ISBN：9787544659697 出版社：上海外語教育 著編譯者：葉興國 謝文怡 頁數：305 所在地：中國大陸 *此為代購商品 書號：1565965 可大量預訂，請先連絡。 內容簡介 本教程主要培養學生的閱讀理解能力、語言觀察能力、邏輯思維能力、跨文化溝通能力、通過閱讀獲取信息的能力等。本教程把提高學生的閱讀技能，培養閱讀興趣，養成良好的閱讀習慣和擴大詞彙量也作為預設目標。 教材修訂參照了教育部制定的《高等學校商務英語專業本科教學質量國家標準》，並圍繞商務英語本科專業國際化、複合型和應用性的專業特點，以及素質、知識和能力三位一體的人才培養規格，對原有的內容逐篇審閱，更新了約三分之一的內容。 本教程修訂后保持並強化了以下特色： 複合性：選材力求將一般英語和商務英語文章相結合，逐漸增加商務英語文章的數量。 權威性：一般英語文章主要選自經典作家和經典著作，商務英語文章主要選自英語國家的權威刊物，如《財富》《經濟學家》《商業周刊》《讀者文摘》《廣告時代》《今日世界》《當代管理》《每月評論》《時代周刊》《新聞周刊》《福布斯》《遠東經濟評論》《世界貿易》《商業戰略研究》《金融戰略》等。編者也從互聯網上選擇了一些材料。在選材時兼收了一般英語和商務英語文章，在內容上兼顧了文章的經典性和新穎性。 可讀性：選材力求短小精悍，內容雋永，兼顧題材的豐富性和體裁的多樣性，特別注重文章的趣味性和可讀性，以培養和保護學生的閱讀興趣。 系統性：每單元的閱讀材料涉及國際商務的一個領域，如營銷、金融、會計、審計、稅務、跨國公司、投資、物流、房地產、統計、商務、貿易、法律、運輸、旅遊、銀行、廣告、零售、批發、保險、電信、國際組織或政府間組織、國際協定等。閱讀技巧涉及詞彙理解、句子理解、段落理解、篇章理解和快速閱讀技巧等。在難度上由淺入深，篇幅上從短到長，循序漸進。目錄 Unit 1 Effective CommunicationPart 1 Pre-reading Questions Part II Extensive Reading Text A Voice of Courage Text B Tell Stories to Strengthen Organizational Bonds Part III Reading Skills Part IV Supplementary Reading: How to Make the Multicultural Work Force Work Part V Test Yourself Unit 2 Soaring China Part I Pre-reading Questions Part II Extensive Reading Text A Clicks to Brick Text B E-shopping Frenzy Part III Reading Skills Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development Part V Test Yourself Unit 3 Gender Discrepancy Part I Pre-reading Questions Part II Extensive Reading Text A Home Truths about Working Families Text B The Weaker Sex Part III Reading Skills Part IV Supplementary Reading: Humor Me Part V Test Yourself Unit 4 Staff Management Part I Pre-reading Questions Part II Extensive Reading Text A Handle Your Men in the Office Text B Seven Useful Lessons You Can Learn from a Bad Boss Part III Reading Skills Part IV Supplementary Reading: The New International Style of Management Part V Test Yourself Unit 5 Consumer Behavior Part I Pre-reading Questions Part II Extensive Reading Text A The Rich Can Learn from the Poor about How to Be Frugal Text B Here's How to Crack the Code on Your Customers' Behavior Part III Reading Skills Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules Part V Test Yourself Unit 6 Marriage Issues Part I Pre-reading Questions Part II Extensive Reading Text A Three Views of Marriage Text B Married， with Money Part III Reading Skills Part IV Supplementary Reading: Yours， Mine & Mine Part V Test Yourself Unit 7 Corporate Social Responsibility Part I Pre-reading Questions Part II Extensive Reading Text A What Businesses Owe the World: Then and Now Text B Don't Put People Before Profits- Part III Reading Skills Part IV Supplementary Reading: Social Saints， Fiscal Fiends Part V Test Yourself Unit 8 Career Success Part I Pre-reading Questions Part II Extensive Reading Text A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New You Part III Reading Skills Part IV Supplementary Reading: Why Can't You Find a Job? Part V Test Yourself Unit 9 Positive Attitudes Part I Pre-reading Questions Part II Extensive Reading Text A Be Happy 'Cause I Choose Happiness Text B If You Fire People， Don't Be a Jerk about It Part III Reading Skills Part IV Supplementary Reading: Positive Thinkers Part V Test Yourself Unit 10 Out-of-the-box Thinking Part I Pre-reading Questions Part II Extensive Reading Text A How Fast Can You Learn? Text B Student Teachers Part III Reading Skills Part IV Supplementary Reading: Got Ideas? Part V Test Yourself Unit 11 Time Management Part I Pre-reading Questions Part II Extensive Reading Text A 20 Ways to Save 20 Minutes Text B How Much Time Should CEOs Devote to Customers? Part III Reading Skills Part IV Supplementary Reading: Time Management in the Age of Social Media Part V Test Yourself Unit 12 Green Business Part I Pre-reading Questions Part II Extensive Reading Text A Succeeding as a "Green" Business Text B The Wellness Boom Part III Reading Skills Part IV Supplementary Reading: Recycle， Reuse， Reprofit: Startups Try to Make Money Selling Your Stuff Part V Test Yourself Unit 13 Honesty Issues Part I Pre-reading Questions Part II Extensive Reading Text A In Search of Honesty Text B 5 Ways to Spot a Liar Part III Reading Skills Part IV Supplementary Reading: Slasher Attack Part V Test Yourself Unit 14 Ways of Investment Part I Pre-reading Questions Part II Extensive Reading 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
