商務英語閱讀教程.4.學生用書 葉興國 翁鳳翔 9787544669467 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：上海外語教育
物品所在地：中國大陸
原出版社：上海外語教育
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202308*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：商務英語閱讀教程.4.學生用書 ISBN：9787544669467 出版社：上海外語教育 著編譯者：葉興國 翁鳳翔 頁數：353 所在地：中國大陸 *此為代購商品 書號：1565963 可大量預訂，請先連絡。 內容簡介 本教程主要培養學生的閱讀理解能力、語言觀察能力、邏輯思維能力、跨文化溝通能力、通過閱讀獲取信息的能力等。本教程把提高學生的閱讀技能，培養閱讀興趣，養成良好的閱讀習慣和擴大詞彙量也作為預設目標。目錄 Unit 1 National BusinessPart I Pre-reading Questions Part II Extensive Reading Text A Labor Market Text B The Role of Government Part III Reading Skills Part IV Supplementary Reading: GDP Part V Test Yourself Unit 2 A Country's Business Strategies Part I Pre-reading Questions Part II Extensive Reading Text A The New Silk Road Text B Bankers VS Mattresses Part III Reading Skills Part IV Supplementary Reading: Deflation Part V Test Yourself Unit 3 Economy Part I Pre-reading Questions Part II Extensive Reading Text A A Penny Here， a Penny There Text B A New World Economic Order Part III Reading Skills Part IV Supplementary Reading: Digital Taylorism Part V Test Yourself Unit 4 International Commercial Law Part I Pre-reading Questions Part II Extensive Reading Text A International Law and Its Major Systems Text B The Dispute Settlement System of WTO Part III Reading Skills Part IV Supplementary Reading: Trade Secrets and Patents Compared Part V Test Yourself Unit 5 Marketing Part I Pre-reading Questions Part II Extensive Reading Text A The Concepts of Promotion Text B The Meaning of"Place" in Marketing Part III Reading Skills Part IV Supplementary Reading: Marketing Research Part V Test Yourself Unit 6 Finance Part I Pre-reading Questions Part II Extensive Reading Text A The Birth of a European Currency: the Euro Text B International Capital Market Part III Reading Skills Part IV Supplementary Reading: Balance of Payments (BOP) Part V Test Yourself Unit 7 International Payments Part I Pre-reading Questions Part II Extensive Reading Text A Introduction to International Payments Text B Factoring Part III Reading Skills Part IV Supplementary Reading: Cyberpayments Part V Test Yourself Unit 8 Accounting Part I Pre-reading Questions Part II Extensive Reading Text A Accounting and Double-entry System Text B About International Accounting Part III Reading Skills Part IV Supplementary Reading: The Most Fundamental Accounting Principle Part V Test Yourself Unit 9 International Logistics Part I Pre-reading Questions Part II Extensive Reading Text A Advantages of International Logistics Text B About Logistics Part III Reading Skills Part IV Supplementary Reading: DHL Part V Test Yourself Unit 10 International Investments Part I Pre-reading Questions Part II Extensive Reading Text A International Investment Text B Foreign Direct Investment Part II] Reading Skills Part IV Supplementary Reading: FDI Behavior of MNCs Part V Test Yourself Unit 11 Business Culture Part I Pre-reading Questions Part II Extensive Reading Text A To Bow or to Shake Hands? -- Cultural Differences and Networking Etiquette Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture in Global Business Part III Reading Skills Part IV Supplementary Reading: Doing Business in China Part V Test Yourself Unit 12 International Events Part I Pre-reading Questions Part II Extensive Reading Text A MICE Industry and Its Players Text B Key Factors for Successful Events Part III Reading Skills Part IV Supplementary Reading: Essential Elements of the MICE Market Part V Test Yourself Unit 13 Tourism and the Hotel Industry Part I Pre-reading Questions Part II Extensive Reading Text A Tourism， Globalization and Sustainable Development Text B Home Away from Home Part III Reading Skills Part IV Supplementary Reading: Preparing for the Hotel Sales Part V Test Yourself Unit 14 Insurance Part I Pre-reading Questions Part II Extensive Reading Text A Insurance and Claim Text B Cargo Insurance Part III Reading Skills Part IV Supplementary Reading: Types of Insurance Providers Part V Test Yourself Unit 1 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
