跨境電子商務英語 (第2版) (慕課版) 易靜 楊慶雲 9787115621603 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：人民郵電
物品所在地：中國大陸
原出版社：人民郵電
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202309*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：跨境電子商務英語 (第2版) (慕課版) ISBN：9787115621603 出版社：人民郵電 著編譯者：易靜 楊慶雲 叢書名：跨境電子商務創新型人才培養系列教材 頁數：203 所在地：中國大陸 *此為代購商品 書號：1578234 可大量預訂，請先連絡。 內容簡介 跨境電子商務行業發展迅猛，對跨境電子商務從業人員的素質提出了越來越高的要求。從事跨境電子商務各類工作崗位的人員都需要具備良好的國際視野和跨文化交際能力，其跨境電子商務英語語言能力需不斷提升。本書緊扣跨境電子商務專業知識體系，以大學英語四級水平為基準，旨在訓練讀者聽、說、讀、寫、譯等方面的能力，同時鞏固跨境電子商務專業知識，以提升讀者在跨境電子商務領域的綜合競爭力。 本書可以作為高等院校跨境電子商務、商務英語、國際貿易等專業（方向）的教材，也適合跨境電子商務行業的從業者參考使用。目錄 Unit 1 Overview of Cross-Border E-CommercePart 1 The Concept of Cross-Border E-Commerce Part 2 Differences between Traditional Foreign Trade and Cross-Border E-Commerce Part 3 Current Situation of Cross-Border E-Commerce inChina Supplementary Materials Unit 2 Main Cross-Border E-Commerce Platforms Part 1 Amazon and eBay Part 2 Alibaba andAliExpress Part 3 Shopee and Lazada Supplementary Materials Unit 3 Opening a Cross-Border E-Commerce Store Part 1 Selection of a Cross-Border E-Commerce Platform Part 2 Preparation of Registration Materials Part 3 FAQ While Opening a Cross-Border E-Commerce Store Supplementary Materials Unit 4 Store and Product Description Part 1 Store Description Part 2 Title and Key Words of a Product Part 3 Product Description and Features Supplementary Materials Unit 5 Cross-Border E-Commerce Product Management Part 1 Product Selection Part 2 Product Pricing Part 3 Forbidden and Restricted Products Supplementary Materials Unit 6 Cross-Border E-Commerce Order Management Part 1 Pre-Sale Inquiryand Reply Part 2 Placing an Order Part 3 Follow-up of Order Related Services Supplementary Materials Unit 7 Cross-Border E-Commerce Marketing Activities Part 1 Promotion and Marketing Part 2 SEOandSEM Part 3 Brand Building Supplementary Materials Unit 8 Cross-Border E-Commerce Payment Part 1 Offline and Online Payment Part 2 Payment Process Part 3 Account Withdrawal Supplementary Materials Unit 9 Cross-Border E-Commerce Logistics and Warehousing Part 1 Packaging Part 2 Logistics Channels Part 3 Delivery Tracking and Transportation Time Supplementary Materials Unit 10 Customer Service of Cross-Border E-Commerce Part 1 Customer Service Procedures Part 2 Complaint Problems Part 3 Returning and Refunding Supplementary Materials Unit 11 Transaction Evaluation of Cross-Border E-Commerce Part 1 Five-Star Praise and Feedback Part 2 Bad Review and Feedback Part 3 Seller's Evaluation of the Buyer Supplementary Materials Unit 12 Cross-Border E-Commerce Live Streaming Part 1 Advantages of Live Streaming in Cross-Border E-Commerce Part 2 Management of Cross-Border E-Commerce Live Streaming Part 3 Development of Cross-Border E-Commerce Live Streaming in China Supplementary Materials 附錄 跨境電子商務常用術語 參考文獻 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
