電子商務英語劉莎 9787576330960 【台灣高等教育出版社】

Name: 電子商務英語 劉莎 9787576330960 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：北京理工大學

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書名：電子商務英語
ISBN：9787576330960
出版社：北京理工大學
著編譯者：劉莎
頁數：272
所在地：中國大陸 *此為代購商品
書號：1635256
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內容簡介

本書旨在提供一本系統、全面、實用的電子商務專業英語教材，幫助讀者全面了解並掌握跨境電子商務英語的基本知識和應用技巧，讓讀者在全球化的商務環境中有更好的表現，以滿足日益增長的對跨境電子商務英語專業人才的需求。

Chapter 1 Jobs and Career: Cross-border E-commerce
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
1 1 Definitions and Features of E-commerce
1 2 Definitions and Features of Cross-border E-commerce
1 3 E-commerce Platforms at Home and Abroad
1 4 Development of Cross-border E-commerce in China
[Extensive Reading]
Chapter 2 New Employees: Market Research
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Leaming]
2 1 International Market Environment
2 2 Principles of Product Selection
2 3 Methods and Tools of Product Selection
2 4 Industrial Belts and Wholesale Websites
[Extensive Reading]
Chapter 3 Entry-level Operation: Product Release on E-commerce Platforms
[Leaming Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
3 1 AliExpress Basic Rules
3 2 Amazon Basic Rules
3 3 eBay Basic Rules， Listing Policies， Images and Text Policy
3 4 TikTok Basic Rules
[Extensive Reading]
Chapter 4 Skills Improvement; Digital Marketing
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
4 1 SNS Marketing
4 2 SEO Concepts and Application Scenarios
4 3 Influencer Marketing Concept and Model
4 4 Affiliate Marketing Concept and Model
[Extensive Reading]
Chapter 5 Order Fulfillment: E-commerce Logistics
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning ]
5 1 Main Modes of Cross-border E-commerce Logistics
5 2 Concept and Advantages of Overseas Warehouse
5 3 Precautions of Product Packaging in Cross-border Logistics
5 4 Logistics Services of Amazon and AliExpress
[Extensive Reading
Chapter 6 Customer Relationship Management: Customer Service
[Learning Aims]
[ Mind Map]
[Case Introduction]
[(Passage Learning]
6 1 Online Buyer Enquiry
6 2 After-sales Quality Service
6 3 Online Chat Tools
6 4 Dispute Resolution Rules
[Extensive Reading]
Chapter 7 Financial Management: Electronic Payment
[Learning Aims]
[Mind Map]
[Case Introduction]
[ Passage Learning]
7 1 Online Payment Process
7 2 Online Payment Methods
7 3 Online Withdrawal Rules
7 4 Customs Supervision Methods
[Extensive Reading]
Chapter 8 Advanced Operation: E-commerce Future
[Learning Aims]
[Mind Map]
[Case Introduction]
[Passage Learning]
8 1 China's E-commerce Development Trend
8 2 Concept of Intellectual Property
8 3 RCEP Content Analysis RCEP
8 4 Demand for Cross-border E-commerce Talents
[Extensive Reading]
References
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