商務英語函電吳雯吳含 9787301344347 【台灣高等教育出版社】

Name: 商務英語函電 吳雯 吳含 9787301344347 【台灣高等教育出版社】
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Price: 312.0 TWD
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物品所在地：中國大陸
原出版社：北京大學

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書名：商務英語函電
ISBN：9787301344347
出版社：北京大學
著編譯者：吳雯吳含
頁數：244
所在地：中國大陸 *此為代購商品
書號：1586144
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內容簡介

本書按國際貿易流程以一筆鞋子交易為主線展開，根據工作流程呈現了order inquiry（客戶詢盤），container loading（裝櫃要求）等公司信函實例，每個環節收進了業務常用的最新術語與詞彙，例如OEM，MOQ，leadingtime，HQ，TNT，PayPal等，並分環節對國際貿易語言點進行介紹。本書表格形式多，有詢盤單、報價單、估價單、裝船通知等，新穎實用。練習題結合了托業考試的最新題型，實訓內容緊跟業務員的實際操作，附有公司真實信頭、名片、圖片等。實現了與外貿業務零距離的接觸，從多方面訓練學生的貿易實戰能力。本書可供高等院校商務英語專業和國際經濟與貿易專業的學生、國際商務從業人員參考使用，也可作為從事國際貿易工作的專業人士、公司培訓的自學參考書。

Module I Basics for International Business Correspondence
CHAPTER I INTERNATIONAL BUSINESS ENGLISH
I About the Course
II Guidelines for Effective Business Correspondence
III Layout of Business Emails and Letters
Business Link
Skill Training
Module II Establishing Business Relations
CHAPTER II ESTABLISHING BUSINESS RELATIONS
Lesson 1 (A) Self-Introduction
(B) Highlighting Advantages
Lesson 2 (A) A First Inquiry
(B) A Reply to the Above
Lesson 3 Contact Customers after Fair
Business Link
Skill Training
Useful Expressions
Module III Business Negotiations
CHAPTER III INQUIRY AND REPLY
Lesson 4 (A) Inquiring for Quantity Discount
(B) A Reply to the Above
Lesson 5 Asking to Quote Two Kinds of Prices
Lesson 6 A Tabulated Order Inquiry
Skill Training
Useful Expressions
CHAPTER IV OFFERS AND COUNTER-OFFERS
Lesson 7 A Non-Firm Offer
Lesson 8 A Counter Offer
Lesson 9 Offering Substitute Material
Business Link
Skill Training
Useful Expressions
CHAPTER V ORDERS AND CONTRACTS
Lesson 10 (A) Asking to Send an S/C
(B) A Reply to the Above
Lesson 11 (A) Asking to Send PO
(B) A Reply to the Above
Lesson 12 Sending S/C and PI
Business Link
Skill Training
Useful Expressions
CHAPTER VI PRODUCTION & INSPECTION
Lesson 13 (A) Inline Inspection Reports
(B) Advising the Production Schedule
Lesson 14 Failed in Inspection
Lesson 15 Asking to Release the Shipment
Business Link
Skill Training
Useful Expressions
CHAPTER VII PAYMENT
Lesson 16 Payment Negotiation
Lesson 17 (A) Proposing Payment by D/P at Sight
(B) A Reply to the Above
Lesson 18 Settling Balance Payment
Skill Training
Useful Expressions
CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C
Lesson 19 (A) Urging Establishment of L/C (1)
(B) Urging Establishment of L/C (2)
Lesson 20 Amend the L/C with Correct Amount
Lesson 21 (A) Amendment to L/C
(B) Amending L/C to Allow Transshipment
Business Link
Skill Training
Useful Expressions
CHAPTER IX PACKING & MARKING
Lesson 22 Inner Packing & Labeling
Lesson 23 Outer Packing
Lesson 24 Container Loading
Business Link
Skill Training
Useful Expressions
CHAPTER X SHIPMENT
Lesson 25 (A) Shipping Instructions
(B) A Reply
Lesson 26 (A) Confirming Delivery Date (1)
(B) Confirming Delivery Date (2)
Lesson 27 Asking for Partial Shipment
Business Link
Skill Training
Useful Expressions
CHAPTER XI INSURANCE
Lesson 28 Insurance Information
Lesson 29 Insurance Clause
Lesson 30 Asking the Seller to Cover Insurance
Business Link
Skill Training
Useful Expressions
CHAPTER XII COMPLAINTS， CLAIMS AND SETTLEMENT
Lesson 31 Claim on Export Carton
Lesson 32 Settling Complaint
Lesson 33 Settlement on Inferior Quality
Business Link
Skill Training
Useful Expressions
APPENDIX

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