國際商務談判 (英文版) 宋澤甯 連增 9787300321752 【台灣高等教育出版社】

內容簡介
《國際商務談判（英文版）/經濟管理類課程教材·國際貿易系列》特點：
素養：挖掘中華傳統文化智慧，促進中國高水平對外開放
實踐：深度解析中國視角下的8個經典國際商務談判實戰案例，易學易懂
前沿：結合與「一帶一路」沿線國家的貿易談判及RCEP談判等真實場景教學

作者簡介
宋澤寧，中國人民大學經濟學博士，現任北京外國語大學國際商學院副教授、副院長，兼任中國管理現代化研究會國際商務談判專業委員會副主任委員。為本科生、研究生、留學生講授國際商務談判（全英）課程十余年，多次獲得省部級和校級教學獎項，多次作為指導教師帶領學生參加中、英文談判全國賽並獲得一等獎。長期從事消費行為、國際市場營銷領域的研究工作。近年來在Journal of Business Research、International Business Review、《科研管理》等國內外知名期刊上公開發表了多篇學術論文，主持並參与了多項國家、省部級課題。
連增，加拿大卡爾加里大學經濟學博士，現任北京外國語大學國際商學院副教授、學科建設辦公室主任、國際商務專業碩士項目主管。長期從事國際經濟與貿易、產業經濟學等領域的研究工作。近年來在Economics Letters、International Review of Economics & Finance、Review of International Economics、《財貿經濟》等國內外知名期刊上公開發表了學術論文20餘篇，獨立撰寫並出版了學術著作1部。主持或參与了國家、省部級、校級課題共十余項。帶隊獲得了第四屆、第五屆全國國際商務專業學位研究生創新創業精英挑戰賽一等獎，2023?豐商業案例大賽中國區決賽冠軍。

目錄
Chapter One Essential_ Tools for Negotiation Analysis
Part A [Concepts and Skills] The Concept of Negotiation and Essential Tools for Negotiation Analysis
Part B [Learning Negotiation Through Cases] Acquisition Negotiation Between China Tian-ying and Urbaser of Spain
Part C Appendix
Chapter Two Preparation for International Business Negotiation
Part A [Concepts and Skills] Preparation for International Business Negotiation
Part B [Learn Negotiation through Cases] The Acquisition Negotiation Between China LC Company and Ethiopia's Coffee Processing Plants
Part C Appendix
Chapter Three Distribution and Win-Win in Negotiation
Part A [Concepts and Skills] Distributive Negotiation and Integrative Negotiation
Part B [Learn Negotiation through Cases] Negotiation Between China National Chemical Group and UAE's Oil Company
Part C Appendix
Chapter Four Negotiating Style
Part A [Concepts and Skills] Classification， Measurement and Adjustment of Negotiating Style
Part B [Learning Negotiation Through Cases] Construction Cooperation Negotiation Between CSCEC International and Kewa Construction Engineering Group of West Africa
Part C Appendix
Chapter Five Problem Solving in Negotiation
Part A [Concepts and Skills] Problem Solving in Negotiation
Part B [Learning Negotiation Through Cases] The Network Marketing Negotiation Between Baohui， a Chinese Company， and Tina W， an American Influencer
Part C Appendix
Chapter Six Trust， Relationship and Ethics in International Business Negotiation
Chapter Seven Power in International Business Negotiation
Chapter Eight Team Negotiation and Multi-party Negotiation in International Business
Glossary

前言/序言
Negotiation is pervasive in our lives No matter who you are， effective negotiating skills would be helpful in making your life better In business， negotiation is not only common but also essential， especially when we have to deal with people with different backgrounds and communication styles
During my 15-year career as an instructor for the course of International Business Negotiation， I have tried to help and seen my students become better negotiators Thus， I was drawn to write this book in the hope that I could convey the insights of my teaching experience and make the learning process easy and productive
The book introduces to the readers the theory and practice of business negotiation Its eight chapters cover essentials of negotiation， advanced negotiation skills， and specific negotiation scenarios The goal is to help readers learn to analyze negotiations better and prepare more effectively for future negotiations in which they may be involved More generally， readers will have the opportunity to acquire basic psychological qualities for successful negotiators and develop the ability to settle disputes creatively
As you will notice， one key feature of this book is its application of the "experiential learning" theory That is， for each topic， a cross-cultural negotiation case is provided， which readers could analyze and reflect on Following the learning tasks， readers will have the opportunity to grasp the concepts and theories that have been introduced by applying them to a real-life negotiation context By reading through the case reflections that follow， readers will be able to synthesize the knowledge， internalize their learning， and improve their negotiation skills