外貿英語函電劉治國黃自偉 9787568940139 【台灣高等教育出版社】

Name: 外貿英語函電 劉治國 黃自偉 9787568940139 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：重慶大學

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書名：外貿英語函電
ISBN：9787568940139
出版社：重慶大學
著編譯者：劉治國黃自偉
頁數：305
所在地：中國大陸 *此為代購商品
書號：1612240
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內容簡介

教材共分為16章，除了第一章總體介紹外貿函電，第二章介紹外貿函電的基本結構外，其他14章均為介紹對外貿易環節中所涉及的各類函電，包括詢盤、發盤、還盤、接受、合同、支付、信用證、包裝、裝運、保險、索賠等。每一章大致由以下幾個部分組成：導引、學習目標、寫作原則（介紹了涉及函電類型的寫作原則和寫作特點）、樣信介紹（分析樣信的遣詞造句）、樣信評價（評價每封樣信）、信函對比分析（分成兩組，每組的兩封信的內容大致相同，寫作質量有高低，通過直觀對比其優缺點來提高學習者的寫作能力）。除了豐富的信函案例，教材還通過各種練習形式來加強學習者對各類信函常用詞彙和表達的積累，進一步豐富學習者撰寫各類信函的素材。

Chapter 1 Basic Knowledge of Business Letters
Introduction
Section One The Meaning of Business Letters
Section Two The Roles of Business Letters
Section Three Writing Principles of Business Letters
Section Four Useful Words and Expressions
Section Five Exercises
Ideological and Political Garden
Chapter 2 Format and Structure of Business Letters
Introduction
Section One Forrnat of Business Letters
Section Two Structure of Business Letters
Section Three Addressing Envelopes
Section Four Useful Sentences and Expressions
Section Five Exercises
Ideological and Political Garden
Chapter 3 Letters of Establishing Business Relations
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 4 Letters of Enquiries and Replies
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 5 Letters of Offers and Counter-offers
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 6 Letters of Order and Confirmation
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 7 Letters of Payment
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 8 Establishment of C and Anlendment
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letter
Section Five Useful Expressions and Sentences
Section SiX Exercises
Ide010gical and Political Garden
Chapter 9 Lette of packing
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letter
section Five Useful Sentences and Expre。siOns
Section Six Exercises
Ide010gical and Political Garden
Chapter 10 Letters of Transportation
Intruduction
Section One Writing Principles
Section Two Sample Letters
SecfiOn Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expression
Secfion Six Exercises
IdeOlOgical and Political Garden
Cllapter 11 Letters of Insurance
Intrducfion
Section one Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Idecological and Political Garden
Chapter 12 Routine Claims and Persuasive Claims
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful Sentences and Expressions
Section Six Exercises
Ideological and Political Garden
Chapter 13 Letters of Adjustments and Refusals
Introduction
Section One Writing Principles
Section Two Sample Letters
Section Three Sample Letter Analysis
Section Four Contrast of Sample Letters
Section Five Useful
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