跨文化交際與禮儀 崔靜靜 9787502496357 【台灣高等教育出版社】

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物品所在地:中國大陸
原出版社:冶金工業
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書名:跨文化交際與禮儀
ISBN:9787502496357
出版社:冶金工業
著編譯者:崔靜靜
頁數:270
所在地:中國大陸 *此為代購商品
書號:1604869
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內容簡介

本教材首先介紹了跨文化交際研究涉及的「文化」「交際」「跨文化交際」等核心概念、特點及其關係,並從中西方文化產生的哲學根源對中西方價值觀進行對比,使學生更好地了解中西方文化差異的根源,提高大學生對本民族的文化自信,增強其對異域文化的了解;其次介紹了日常禮儀和商務禮儀,以及在跨文化交際中需要掌握的禮儀,以幫助學生了解多樣化的文化風俗和禮儀,擴大學生的跨文化視野。

目錄

Part I Culture and Etiquette
Chapter 1 An Overview of Culture and Etiquette
Lead-in
1 1 Culture
1 2 Communication
1 3 Intercultural communication
1 4 Global view on intercultural communication
1 5 Etiquette culture in global village
Exercises
References
Chapter 2 Chinese and Western Philosophy
Lead-in
2 1 A brief history of Chinese philosophy
2 2 A brief history of Western philosophy
2 3 Representative Chinese philosophers
2 4 Representative Western philosophers
2 5 Comparison of Chinese and Western philosophy
Exercises
References
Part II Cross-Culture and Etiquette
Chapter 3 Customs and Etiquette Across Countries
Lead-in
3 1 Social customs and etiquette
3 2 Oriental culture
3 3 Culture in some western countries
3 4 Middle Eastern culture
3 5 Main African cultures
Exercises
References
Chapter 4 Etiquette in Intercultural Communication
Lead-in
4 1 Intercultural communication and cultural conflicts between China and the West
4 2 General intercultural business etiquette
4 3 Business negotiation etiquette
4 4 The difference of business letter etiquette
4 5 Communication strategies of Chinese and wester business etiquette
4 6 E-mail etiquette
Exercises
References
Part III Daily Etiquette
Chapter 5 Travel
Lead-in
5 1 Traveling with your boss
5 2 Travel customs and tips
5 3 Airplane/Airport etiquette
5 4 Other related items
Exercises
References
Chapter 6 Table Manners
Lead-in
6 1 Table manners basics
6 2 Decoding the table setting
6 3 Hosting or participating the business meals
Exercises
References
Chapter 7 Polished Professional
Lead-in
7 1 How to make a great first impression
7 2 Personal presentation
7 3 Rules of the handshake
7 4 Kiss and hug
7 5 Introductions
7 6 Making an entrance
7 7 How to exude confidence,authority, and charisma
7 8 How to take credit without bragging
7 9 Giving toasts and speeches
7 10 Professional dressing
7 11 Professional grooming
Exercises
References
Part IV Business Etiquette
Chapter 8 Business Etiquette in some Countries
Lead-in
8 1 Business etiquette in the UK
8 2 Business etiquette in the U S
8 3 Business etiquette in Japan
8 4 Business etiquette in France
8 5 Business etiquette in Germany
8 6 Business etiquette in Netherlands
8 7 Business etiquette in Russia
8 8 Business etiquette in South Africa
8 9 Essentials to know about gestures across countries
Exercises
References
Chapter 9 Business Communication Making the Connection
Lead-in
9 1 Nonverbal cues
9 2 Be a good conversationalist
Exercises
References
Chapter 10 Workplace Etiquette
Lead-in
10 1 Rules of open-office etiquette
10 2 Dealing with relationships in the workplace
10 3 Business reception etiquette
10 4 Office e-mail etiquette
10 5 Office phone etiquette
10 6 Office elevator etiquette
Exercises
References
Chapter 11 Job Application and Interview Etiquette
Lead-in
11 1 Before job interviews
11 2 During job interviews
11 3 After job interviews
11 4 Golden rules in a job interview
11 5 How to make your job application stand out
Exercises
References

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