目錄
Unit 1Film Industry
Text A The Harry Potter Economy
Text B China's Investment in Silver Screen
Unit 2 GreenEconomy
Text A A Sustainable Path to Prosperity
Text B Green Logistics: What It Is and Why ItMatters
Unit 3 DigitalEconomy
Text A Disruptive InnovationThe Four Tiers ofDigital Transformation
Text B How to Turn a Supply Chain Platform into anInnovation Engine
Unit 4 Creativity and Innovation
Text A The Postmodern Craving for Creativity
Text B Design Thinking
Unit 5 CommercialLitigation
Text A Forced Arbitration: A Clause for Concern
Text B The McDonald's Coffee Lawsuit and Now,the Rest of theStory
Unit 6 Mass Customization
Text A BMW Drives Germany
Text B How Mass Customization Is Changing OurWorld
Unit 7 CrisisManagement
Text A A Crisis Made in Japan
Text B Crisis Management in Belgium: The Caseof Coca-Cola
Unit 8 Internetand Our Life
Text A How “Buy Online, Pick Up In-Store”Gives Retailers an Edge
Text B Has the Internet Brought Us Together or PulledUs Apart
Unit 9 Career Planning
Text A How to Change the World
Text B How Will You Measure Your Life
Unit 10 Entrepreneurship
Text A Can Red Wine Help You Live Forever
Text B An Interview with Tim Ferriss--Author ofThe 4-Hour
Workweek
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