經貿英語綜合教程 邢浩 李冰 9787302621737 【台灣高等教育出版社】

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書名：經貿英語綜合教程
ISBN：9787302621737
出版社：清華大學
著編譯者：邢浩 李冰
頁數：214頁
所在地：中國大陸 *此為代購商品
書號：1515880
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內容簡介

本教材共12個單元，涵蓋會計、金融、國貿、市場營銷等方面的專業英語知識。每個單元由學習目標、兩篇課文、拓展技能和信息擴展四部分組成。每篇文章均選自國內外知名網站、學術期刊和權威著作，不僅語言地道、素材真實，還配有註釋、專業詞彙表和課後練習。練習形式多樣，既包括專業詞彙、閱讀理解、英漢互譯等基礎知識練習，還設計商務情景下的口語及寫作練習，使學生鞏固經貿專業知識的同時，還能提升口語、閱讀、寫作、翻譯等綜合英語應用能力。本教材另配有練習的答案詳解，讀者可登錄邱：ftp：ftp：tup tsinghua edu cn／下載使用。 本教材適合高等院校經濟類和英語類專業本科生使用，也可供廣大英語愛好者參考使用。

目錄

Chapter 1 Enterprise Organizations
Text A The Organizational Structure of a Company
Text B Why Is a Start-up Worth $1 Billion Called a Unicorn
Developing Skills
Extended Information
Chapter 2 Human Resources
Text A Regular Employees』 Feedback on Replacing the Annual Review
Text B The Role of HR in International Business Expansion
Developing Skills
Extended Information
Chapter 3 Product and Price
Text A Marketing Mix—Price and Pricing Strategy
Text B How to Price Your Product
Developing Skills
Extended Information
Chapter 4 Financial Reports
Text A How to Decode Your Company』s Financial Statements
Text B How to Quickly and Effectively Read an Annual Report
Developing Skills
Extended Information
Chapter 5 Auditing
Text A Audit
Text B Accounting vs Auditing: What』s the Difference
Developing Skills
Extended Information
Chapter 6 Customer Value and Buying Behavior
Text A MexiCoke
Text B Nine Emotional Triggers to Influence Customer Buying Behavior
Developing Skills
Extended Information
Chapter 7 Market Research and Expansion
Text A Utilizing Market Research in Geographic Expansion
Text B Advantages and Disadvantages of Doing Market Research Before Starting a Business
Developing Skills
Extended Information
Chapter 8 Cooperation and Competition
Text A Africa』s Beef with America
Text B More Than Just Tea， China Brews New Success Story
Developing Skills
Extended Information
Chapter 9 Investment
Text A Liquidity in Bond Markets
Text B Start Investing in Your 20s
Developing Skills
Extended Information
Chapter 10 Money
Text A What Is Money? Why Do We Use Money
Text B China Creates Its Own Digital Currency， a First for Major Economy
Developing Skills
Extended Information
Chapter 11 Payment and Settlement
Text A Global Payment Regulations and How They Need to Change
Text B E-CNY Signals Digitalization to 「Connect Everything」
Developing Skills
Extended Information
Chapter 12 Business Ethics
Text A Protect Your Company or Your Cousin
Text B Amazon』s Antitrust Paradox
Developing Skills
Extended Information

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