國際貿易實務 (英文版) 尤宏兵許立帆 9787111751311 【台灣高等教育出版社】

Name: 國際貿易實務 (英文版) 尤宏兵 許立帆 9787111751311 【台灣高等教育出版社】
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書名：國際貿易實務 (英文版)
ISBN：9787111751311
出版社：機械工業
著編譯者：尤宏兵許立帆
頁數：271
所在地：中國大陸 *此為代購商品
書號：1662085
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內容簡介

本書以進出口企業為主體，以有形商品為對象，以合同為中心，在介紹傳統進出口貿易方式的同時，對近年來發展迅速的跨境電子商務也進行了介紹。對傳統進出口貿易方式的介紹，本書遵循循序漸進的原則，按交易前準備、交易磋商、書面合同條款的擬定及合同履行的邏輯順序逐步深入，既能使一般讀者全面了解進出口貿易業務流程，又能幫助從事外貿工作的讀者規劃貿易流程，合理規避風險。跨境電商是一種新興的貿易方式，但其基本原理與傳統貿易相似，對這部分內容，本書重點介紹了跨境電商的主要模式、主要平台、物流及支付方式等。本書可作為經濟與貿易類、工商管理類及跨境電子商務專業本科生及碩士生的教材，也可供對貨物進出口感興趣的社會人士學習。

作者簡介

許立帆，南京理工大學副教授，碩導。長期從事國際商務等領域的教研工作。美國加州州立大學訪問學者、加拿大卡爾加里大學訪問學者。獲批省部級課程、優秀課程成果獎多項。

Chapter 1 Introduction
01 Opening Case
1 1 Concept of International Trade Practice
1 2 Characteristics of International Trade
1 3 General Procedure for International Trade
1 4 Reading Materials
End of Chapter Case
Exercises
Chapter 2 Preparation for International Transaction
02 Opening Case
2 1 Doing Market Research
2 2 Preparing the Goods
2 3 Setting up Export Operation Plan
2 4 Establishing the Negotiation Team
2 5 Understanding Key Trade Terms in Contracts
2 6 Promoting and Advertising the Goods in Importing Countries or Regions
2 7 Establishing a Business Relationship
End of Chapter Case
Exercises
Chapter 3 International Business Negotiation
03 Opening Case
3 1 Business Negotiation Procedure
3 2 Written Contract
Exercises
Appendix
Chapter 4 Subject Matter of the Contract
04 Opening Case
4 1 Name of Commodity
4 2 Quality
4 3 Quantity
4 4 Packaging and Marking
End of Chapter Case
Exercises
Chapter 5 Price
05 Opening Case
5 1 Introduction to Price Terms
5 2 Three Widely Used Price Terms for Any Transport Mode
5 3 Three Popular Price Terms Used for Sea and Inland Waterway Transport Only
5 4 Pricing Composition and Pricing Methods
5 5 Price Clause
End of Chapter Case
Exercises
Chapter 6 International Cargo Transportation
06 Opening Case
6 1 Ocean Transportation
6 2 Other Modes of Transportation
6 3 Ocean Bill of Lading
6 4 Other Shipping Documents
6 5 Shipment Clause in the Contract of Sale
End of Chapter Case
Exercises
Chapter 7 International Cargo Transportation Insurance
07 Opening Case
7 1 Concept and Principles of Cargo Transportation Insurance
7 2 Marine Risks and Losses
7 3 Coverage of Marine Cargo Insurance of ??CIC
7 4 Coverage of Marine Cargo Insurance of ??ICC
7 5 Insurances for Cargoes Transported Except for Ocean Transportation
7 6 Procedures of Cargo Insurance
7 7 Insurance Clause in the Sales Contract
End of Chapter Case
Exercises
Chapter 8 International Payment
08 Opening Case
8 1 Negotiable Instruments
8 2 Payment Method Remittance
8 3 Payment Method Collection
8 4 Payment Method Letter of Credit
8 5 Payment Clause by L / C under Sales Contract
End of Chapter Case
Exercises
Chapter 9 Inspection Disputes and Claims Arbitration & Force Majeure
09 Opening Case
9 1 Commodity Inspection
9 2 Disputes and Claims
9 3 Arbitration
9 4 Force Majeure
End of Chapter Case
Exercises
Chapter 10 Performance of Contract for International Sales of Goods
10 Opening Case
10 1 Introduction to Performance of Contract
10 2 The Performance of Export Contract
10 3 The Performance of Import Contract
End of Chapter Case
Exercises
Chapter 11 Cross?Border E?Commerce
11 Opening Case
11 1 Introduction to Cross?Border E?Commerce
11 2 Cross?Border E?Commerce Transaction Platforms
11 3 Cross?Border E?Commerce Payment Methods
11 4 Cross?Border E?Commerce Logistics
11 5 Procedure of Cross?Border E?Commerce
End of Chapter Case
Exercises
參考文獻

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