| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考,以到貨標的為正確資訊。 印行年月:202308*若逾兩年請先於私訊洽詢存貨情況,謝謝。 台灣(台北市)在地出版社,每筆交易均開具統一發票,祝您中獎最高1000萬元。 書名:情感人工智能與廣告 (英文版) ISBN:9787313291721 出版社:上海交通大學 著編譯者:盧薪宇 叢書名:全球話語與媒介研究 頁數:164 所在地:中國大陸 *此為代購商品 書號:1566002 可大量預訂,請先連絡。 內容簡介 情感人工智慧(Emotional AI)或情感計算(Affective Computing)是近年來人工智慧領域發展的新方向,在營銷等多個領域具有重要的實用價值和現實意義。本書系統回顧了情感計算的核心領域、關鍵技術及其在營銷領域的應用,並通過實證研究為基於情感計算技術等的精準營銷提供借鑒。 本書分為上、中、下三篇。上篇系統介紹了人工智慧技術在廣告領域的應用,並著重介紹了情感智能/計算在廣告領域的應用潛力。中篇深入介紹了情感智能/計算的最新核心技術,及其在營銷領域的實際應用。下篇從一篇實證研究出發,考察了消費者在接觸廣告時的實時情緒狀態對其廣告反應的影響,對基於消費者實時情緒的精準匹配、演算法推薦提供了數據支持和參考。 本書適合廣告領域研究者與從業者參考閱讀。作者簡介 盧薪宇,上海外國語大學新聞傳播學院講師、碩士生導師,上海市浦江人才,國際廣告學TOP期刊Joumal of Advertising編委。美國明尼蘇達大學大眾傳播學博士,印第安納大學新聞學碩士。明尼蘇達大學計算廣告研究實驗室兼職研究員。主要研究領域包括大數據與計算廣告學、新媒體品牌傳播、社交媒體與傳播效果,聚焦新一代智能媒體技術在品牌傳播中的應用和效果研究。目錄 Part 1 An Overview of Artificial Intelligence and Affective ComputingChapter 1 Artificial Intelligence and Its Applications in Advertising 1 1 Artificial Intelligence in Advertising 1 2 The Rise of Contextual Targeting in Advertising Chapter 2 Affective Computing and Key Areas 2 1 An Introduction to Affective Computing 2 2 Areas of Affective Computing 2 3 An Overview of Technologies of Affective Computing Part 2 Affective Computing: Key Technologies and Applications Chapter 3 State-of-the-Art Technologies of Affective Computing: Recent Advances 3 1 Emotion Recognition Using Visual Modal Features 3 2 Emotion Recognition Using Audio Modal Features 3 3 Sentiment Analysis Using Textual Modal Features 3 4 Affect Recognition Using Multimodal Features Chapter 4 Practical Applications of Affective Computing in Marketing 4 1 Practical Applications of Empathic Affective Computing 4 2 Practical Applications of Collaborative Affective Computing 4 3 Practical Applications of Interactive Affective Computing Part 3 Influence of Consumers' Temporary Affect on Attention and Reaction to Ads: A Computational Research Approach Chapter 5 Introduction 5 1 Research Purpose and Focus 5 2 Methodology Introduction 5 3 Chapters and Organization Chapter 6 Literature Review 6 1 Research on Attention to Ads and Influencing Factors 6 2 Research on the Influence of Affect on Attention 6 3 Mood Management Theory Explaining the Influence of Affect on Ad Attention 6 4 Research on the Influence of Affect on Ad Processing and Ad Evaluation Chapter 7 Hypotheses Development 7 1 Impact of Consumers' Affective State on Selective Attention to Ads 7 2 Impact of Consumers' Affective State on Ad Processing and Ad Evaluation Chapter 8 Computational Research Method 8 1 Data Collection and Analysis Procedures 8 2 Variable Computations Chapter 9 Results 9 1 Descriptive Statistics from the Super Bowl Ad Content Analysis 9 2 Descriptive Statistics of the Twitter Data 9 3 Hypotheses Testing Results Chapter 10 Summary and Discussion 10 1 Summary of Findings 10 2 Discussion of Findings 10 3 Implications 10 4 Limitations and Suggestions for Future Research Appendix References Index 詳細資料或其他書籍請至台灣高等教育出版社查詢,查後請於PChome商店街私訊告知ISBN或書號,我們即儘速上架。  |