認知語法視角下的醫療推廣語篇對比研究 (英文) R19 9787030781703 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：科學
物品所在地：中國大陸
原出版社：科學
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202403*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：認知語法視角下的醫療推廣語篇對比研究 (英文) ISBN：9787030781703 出版社：科學 著編譯者：R19 叢書名：商務話語與文化研究叢書 頁數：220 所在地：中國大陸 *此為代購商品 書號：1630449 可大量預訂，請先連絡。 內容簡介 本書是對《認知語義學視角下的跨文化商務傳媒語篇研究》的補充，基於認知科學視域和跨文化語言對比視角，將實證研究數據和認知模型相結合深入探討和分析跨文化語篇中語用和認知構建。本書以認知語法為切入點，基於構式語法和詞法的實證分析，詮釋不同文化和語系的醫療推廣語篇中轉喻視點語法、語步結構中的力動態語法和情態動詞的情景人場語法的意義識解和認知模型，旨在揭示英漢醫療推廣語篇中跨文化認知語言差異，助力跨文化商務交際、企業出海和產品國際市場化的推廣。 本書可供應用語言學、認知科學、大眾傳媒和商務英語專業的學者、從事產品推廣和語篇製作的專業人士閱讀和參考。作者簡介 楊文慧，1968年生於四川廣元旺蒼，香港浸會大學語言哲學博士。廣東外語外貿大學教授，碩士生導師，國際學院副院長。教育部出國留學人員培訓部教指委秘書長。專攻跨文化商務交際、話語（語篇）分析、語用學、應用翻譯學等。主持和參与多項教育部人文社科、國家社科和省級科研項目。出版著作5部，在國內外學術期刊發表論文40餘篇。目錄 總序前言 Abbreviations Chapter 1 Introduction to Media Promotional Discourse Studies 1 1 Research Background 1 2 Institutional Discourses 1 2 1 The research scope of institutional discourses 1 2 2 Studies of institutional media discourses 1 3 Studies of Promotional Discourses 1 4 Studies of Medical Discourses 1 5 Rationale for Medical Promotional Discourse Studies 1 6 The Main Content of the Book 1 7 Summary Chapter 2 Cognitive Linguistics and Cognitive Grammar 2 1 Development of Cognitive Linguistics 2 2 Semantic Studies of Cognitive Linguistics 2 3 Cognitive Studies of Media Discourses 2 4 Studies of Cognitive Grammar 2 5 Word Grammar 2 5 1 PoV grammar in cognitive linguistics 2 5 2 Force dynamics in word grammar 2 5 3 Grounding grammar 2 6 Summary Chapter 3 Contrastive Discourse Research and Design 3 1 Contrastive Discourse Studies 3 2 Contrastive Linguistic Studies on Media Discourses 3 3 Contrastive Studies on Cognition Construction 3 4 Contrastive Discourse Research Design 3 5 Summary Chapter 4 Metonymic PoV in Promotional Discourses of Anti-Cancer Medicines 4 1 Introduction 4 2 Data for Metonymic PoV Studies 4 2 1 Data 4 2 2 Research method 4 2 3 Analytical procedure 4 3 Metonymy as a Lexical Unit in Cognitive Grammar 4 3 1 Definitions on metonymy 4 3 2 Classification of metonymy 4 4 Metonymy Identification and Classification from the Data 4 5 Metonymic PoV Grammar in Promotional Discourses of Anti-Cancer Medicines 4 5 1 X2Y4Z4 and X2Y4Z3 viewpoints 4 5 2 X4Y2Z4 and X4Y2Z3 viewpoints 4 5 3 X1Y4Z3 viewpoint 4 6 Cross-cultural Differences of Metonymic PoV in Promotional Discourses of Anti-Cancer Medicines 4 7 Summary Chapter 5 Force Dynamics in Promotional Discourses of Online Treatments 5 1 Introduction 5 2 Data for Force Dynamics Studies 5 3 Cognitive Frame in Discourse Studies 5 3 1 Cognitive frame 5 3 2 Identification of move structure 5 4 Force Dynamics in Cognitive Frame 5 4 1 Steady-state force-dynamic patterns 5 4 2 Shift-in-state force-dynamic patterns 5 4 3 Secondary steady-state force-dynamic patterns 5 5 Force Dynamics in Promotional Discourses of Online Treatments 5 5 1 Analysis of force-dynamic elements in Chinese discourses 5 5 2 Analysis of force-dynamic elements in English discourses 5 6 Cross-cultural Differences of Force Dynamics in Promotional Discourses of Online Treatments 5 7 Summary Chapter 6 Grounding Grammar in Promotional Discourses of Medical Treatment Appliances 6 1 Introduction 6 2 Data for Modal Verb Grounding Grammar Studies 6 3 Modal Verbs in Discourses 6 3 1 Modal verbs and their studies 6 3 2 Classification of modal verbs 6 4 Modal Verbs in Promotional Discourses of MDPNs 6 4 1 Modal grounding analysis of English discourses 6 4 2 Modal grounding analysis of Chinese discourses 6 5 Contrastive Differences of Grounding Grammar in Promotional Discourses of Medical Devices 6 6 Summary Chapter 7 Cross-cultural Comparison of Cognitive Grammar in Medical Promotional Discourses 7 1 Cross-linguistic Variations in Cognitive Grammar 7 2 Reasons behind the Misunderstanding of Cognitive Grammar in Cross-linguistic and Cross-cultural Communication 7 2 1 Commercial and communicative factors 7 2 2 Cultural and social factors 7 2 3 Cognitive factors 7 3 Cognitive Grammar and Language Evaluation and Position 7 4 Cognitive Problems and Marketing Promotional Discourse Improvement 7 4 1 The cognitive problems in cross-cultural communication 7 4 2 Discourses enhancement and improvement 7 5 Summary References 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
