電子商務英語 劉德華 9787565062049 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：合肥工業大學
物品所在地：中國大陸
原出版社：合肥工業大學
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202303*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：電子商務英語 ISBN：9787565062049 出版社：合肥工業大學 著編譯者：劉德華 頁數：191 所在地：中國大陸 *此為代購商品 書號：1587836 可大量預訂，請先連絡。 內容簡介 本書涉及電子商務的多個方面，包括電子商務簡介、電子商務網站建設、電子商務基礎、商品選購、安全電子交易、計算機系統安全措施、電子支付系統、電子商務時代的物流、網路營銷策略、電子商務廣告、客戶關係管理、跨境電商簡介等。此外，作為電子商務專業的英語教材，本書的目的是讓學生將英語作為學習電子商務專業知識的工具，在選材上特別注重文章的可讀性和難易度。每個單元的選篇題材新穎，貼近實際，生詞量適度，可讀性強，能有效擴充學生的專業英語詞彙量，提高學生閱讀專業英語文章的能力。 本書每個單元均包括導入、閱讀、寫作、拓展閱讀和電子商務相關知識5個模塊，每個模塊目的明確，既可以提高學生的語言技能，又有利於培養學生的職業素養與技能。目錄 Unit 1 Introduction to E-businessPart Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (E-mail) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 2 E-business Website Design Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Resume ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 3 E-business Basics Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Application Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 4 Product Selection Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Product Description ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 5 Secure Electronic Transactions Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Quotation Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 6 Computing System Security Measures Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Order Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 7 Electronic Systems of Payment Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Appeal Letter) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 8 Logistics in E-commerce Age Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Invitation Letter) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 9 Web Marketing Strategies Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Company Introduction) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 10 Advertising of E-commerce Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Advertisement) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 11 Customer Relationship Management Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Notice) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 12 Introduction to Cross-border E-commerce Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Business Letter) Part Ⅳ Supplementary Reading Part Ⅴ Cross-border E-commerce Knowledge 參考文獻 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
