商務英語寫作 (第2版) 李細平 9787302644040 【台灣高等教育出版社】

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物品所在地:中國大陸
原出版社:清華大學
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書名:商務英語寫作 (第2版)
ISBN:9787302644040
出版社:清華大學
著編譯者:李細平
頁數:337
所在地:中國大陸 *此為代購商品
書號:1584279
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內容簡介

本書共分為18章。第1∼2章主要介紹了商務英語文書寫作應遵循的原則和常用的寫作技巧,力求使讀者認識商務英語文書的整體特色;第3∼18章立足於提高讀者商務英語文書的表達能力,較詳盡地介紹了常用商務英語文書的類型、格式、寫作技巧及其習慣表達。本書基本?括現代涉外公司(企業)最常用的商務英語文書的格式、方法和參考範例,如行政文書、事務文書、經貿文書等,涉及通知、啟事、海報、便條、票據、備忘錄、會議議程、會議記錄、產品介紹、證明、證書、賀卡、名片、請帖、招標書、投標書、合同、商務報告、商務建議書、致辭和商務書信格式等內容。

目錄

Chapter 1 General Principles of Business Writing
Ⅰ Courtesy
Ⅱ Coneisentess
Ⅲ Clarity
Ⅳ Completess
Ⅴ Coretmess
Ⅵ Concreteness
Ⅶ Consideration
[Skill Training Exercises]
Ⅰ Answer the following questions
Ⅱ Compare the following pairs of sentences, choose the better onc and state your reason
Ⅲ Rewrite the following sentences to achieve conciseness
Ⅳ Rewrite each sentence in order to convey its meaning more courteously
Chapter 2 Skills of Business English Writing
Ⅰ Selecting words
Ⅱ Developing effective sentences
Ⅲ Effective paragraph development
Ⅳ Other skills
[Skill Training Exercises]
Ⅰ Fill in the blanks with suitable transitional words
Ⅱ Improve the following sentences according to the skills you've learnt in this chapter
Ⅲ Rewrite the following sentences in a simpler and more concrete way
Chapter 3 Notice
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and feature of a notice
Ⅱ The types of notices
Ⅲ The format of a notice in general
Ⅳ The format of notices giving instruction of some items
Ⅴ The format of notices giving information to the public
[Skill Training Task]
Chapter 4 Poster
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and feature of a poster
Ⅱ The format of a poster
[Skill Training Task]
Chapter 5 Notes and Bills
[Sample Analysis]
[Knowledge Induction]
Ⅰ Notes
Ⅱ Bills
[Skill Training Task]
Chapter 6 Memorandum
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and feature of memos
Ⅱ The format of memos
[Skill Training Task]
Chapter 7 Agenda
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use of agenda
Ⅱ The format of agenda
[Skill Training Task]
Chapter 8 The Minutes of a Meeting
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and requirements of minutes of a meeting
Ⅱ The format of minutes of a meeting
Ⅲ Types of the minutes of the meeting
[Skill Training Task]
Chapter 9 Product's Instruction
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and feature of a product's instruction
Ⅱ The content of an instructior
[Skill Training Task]
Chapter 10 Certificate
[Sample Analysis]
[Knowledge Induction]
Ⅰ The basic knowledge of certificate
Ⅱ The format of certificate
[Skill Training Task]
Chapter 11 Cards
[Sample Analysis]
[Knowledge Induction]
Ⅰ The format of invitation cards
Ⅱ The format of congratulation/greeting cards
Ⅲ The format of business cards
[Skill Training Task]
Chapter 12 Invitation for Bids and Pre-qualification
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use of invitation for bids and prequalification
Ⅱ The format of invitation for bids and prequalification
[Skill Training Task]
Chapter 13 Bidding Forms
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use of a bid
Ⅱ The content of the form of bid
Ⅲ The format of form of bid
[Skill Training Task]
Chapter 14 Contract
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use of contracts
Ⅱ The format of contracts
Ⅲ Types of contracts
[Skill Training Task]
Chapter 15 Business Reports
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and category of a business report
Ⅱ The format of different business reports
[Skill Training Task]
Chapter 16 Business Proposals
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and category of business proposals
Ⅱ The format of different business proposals
[Skill Training Task]
Chapter 17 Speech
[Sample Analysis]
[Knowledge Induction]
Ⅰ The use and feature of a speech
Ⅱ The format of a speech
Ⅲ Types of speeches
[Skill Training Task]
Chapter 18 The Layout of a Business Letter
[Sample Analysis]
[Knowledge Induction]
Ⅰ The
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