跨文化溝通與商務禮儀綜合教程鄭春萍 9787302630524 【台灣高等教育出版社】

Name: 跨文化溝通與商務禮儀綜合教程 鄭春萍 9787302630524 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：清華大學

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書名：跨文化溝通與商務禮儀綜合教程
ISBN：9787302630524
出版社：清華大學
著編譯者：鄭春萍
頁數：274
所在地：中國大陸 *此為代購商品
書號：1618027
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內容簡介

本書以跨文化交際學理論為指導，結合區域國別研究的相關成果，圍繞亞洲、北美洲、歐洲、大洋洲、南美洲和非洲的15個國家和地區，概要地介紹了各地的文化習俗、商業慣例和溝通禮儀。教材價值引領與知識傳授並重，通過解析國際商務語境中的跨文化差異，介紹各地的商務禮儀常識，提升學習者的語言綜合應用能力與跨文化商務溝通技能；教材實用性與可操作性兼顧，各單元配有聽力練習、正誤判斷、單項選擇、案例分析及微型調研等學習任務，在夯實學習者英語語言基本功的基礎上，增強其跨文化實操與創新能力。教材還配有豐富的線上教學資源，包括各單元的微課視頻及訪談講座視頻，充分拓展學生的自主學習和教師的混合式教學實踐。本教材適用於普通高校修讀相關課程的本科生、研究生，以及致力於提升英語語言能力和跨文化商務溝通能力的商務人士等。

Introduction Understanding Culture and Cultural Differences
1 Defining 「Culture」
2 "Cultural Orientations"and Three Influential Analytical Models
3 The Six-Dimensional Model (6-D Model)
4 Understanding Culture and Cultural Orientations Critically
Unit 1 Chinese Culture， Customs， and Business Etiquette
1 China: Overview
2 Chinese Cultural Orientations
3 Chinese Business Practices and Etiquette
4 Tips: Preparing for the First Business Trip Abroad
5 Exercises
6 A Mini Business Project
Unit 2 Indian Culture， Customs， and Business Etiquette
1 India: Overview
2 Indian Cultural Orientations
3 Indian Business Practices and Etiquette
4 Tips: Making a Good First Impression
5 Exercises
6 A Mini Business Project
Unit 3 Japanese Culture， Customs， and Business Etiquette
1 Japan:Overview
2 Japanese Cultural Orientations
3 Japanese Business Practices and Etiquette
4 Tips: Writing an Effective Resume
5 Exercises
6 A Mini Business Project
Unit 4 Filipino Culture， Customs，and Business Etiquette
1 The Philippines: Overview
2 Filipino Cultural Orientations
3 Filipino Business Practices and Etiquette
4 Tips:Greeting People Properly
5 Exercises
6 A Mini Business Project
Unit 5 Thai Culture， Customs， and Business Etiquette
1 Thailand: Overview
2 Thai Cultural Orientations
3 Thai Business Practices and Etiquette
4 Tips: Making Business Phone Calls
5 Exercises
6 A Mini Business Project
Unit 6 American Culture， Customs， and Business Etiquette
1 America: Overview
2 American Cultural Orientations
3 American Business Practices and Etiquette
4 Tips: Writing a Professional E-mail
5 Exercises
6 A Mini Business Project
Unit 7 Canadian Culture， Customs， and Business Etiquette
1 Canada: Overview
2 Canadian Cultural Orientations
3 Canadian Business Practices and Etiquette
4 Tips: Organizing Social Events
5 Exercises
6 A Mini Business Project
Unit 8 English Culture， Customs， and Business Etiquette
1 England: Overview
2 English Cultural Orientations
3 English Business Practices and Etiquette
4 Tips: Inviting Business Associates
5 Exercises
6 A Mini Business Project
Unit 9 French Culture， Customs， and Business Etiquette
1 France: Overview
2 French Cultural Orientations
3 French Business Practices and Etiquette
4 Tips: Conducting Successful Business Negotiations
5 Exercises
6 A Mini Business Project
Unit 10 German Culture， Customs， and Business Etiquette
1 Germany: Overview
2 German Cultural Orientations
3 German Business Practices and Etiquette
4 Tips: Observing Proper Table Manners
5 Exercises
6 A Mini Business Project
Unit 11 Russian Culture， Customs， and Business Etiquette
1 Russia: Overview
2 Russian Cultural Orientations
3 Russian Business Practices and Etiquette
4 Tips: Giving Gifts Appropriately
5 Exercises
6 A Mini Business Project
Unit 12 Australian Culture， Customs， and Business Etiquette
1 Australia: Overview
2 Australian Cultural Orientations
3 Australian Business Practices and Etiquette
4 Tips: Preparing Your Business Attire
5 Exercises
6 A Mini Business Project
Unit 13 New Zealand Culture， Customs， and Business Etiquette
1 New Zealand: Overview
2 New Zealand Cultural Orientations
3 New Zealand Business Practices and Etiquette
4 Tips: Gestures and Body Language
5 Exercises
6 A Mini Business Project
Unit 14 Brazilian Culture， Customs， and Business Etiquette
1 Brazil: Overview
2 Brazilian Cultural Orientations
3 Brazilian Business Practice and Etiquette
4 Tips: Giving Thanks and Making Apologies
5 Exercises
6 A Mini Business Project
Unit 15 South African Culture， Customs， and Business Etiquette
1 South Africa: Overview
2 South African Cultural Orientations
3 South African Business Practices and Etiquette
4 Tips: Exchanging Business Cards
5 Exercises
6 A Mini Bu
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