新標準商務英語閱讀教程.2 盧珊 宋義國 9787521349818 【台灣高等教育出版社】

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物品所在地:中國大陸
原出版社:外語教學與研究
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書名:新標準商務英語閱讀教程.2
ISBN:9787521349818
出版社:外語教學與研究
著編譯者:盧珊 宋義國
頁數:165
所在地:中國大陸 *此為代購商品
書號:1618139
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內容簡介

《新標準商務英語閱讀教程2》共12個單元,選取12個不同商務主題,涉及團隊建設、內部溝通、企業培訓、可持續發展、經濟政策、市場營銷、零售、投資、市場准入、共享經濟、知識產權等多個商務領域,全面拓展學生的商務知識,並通過豐富多樣的閱讀理解練習和語言練習,增加學生的商務知識、提升學生語言能力。同時,設置Reading·strategy板塊,提升學生閱讀技巧,培養學生文化自信,幫助學生樹立正確價值觀和商業倫理觀。

目錄

Unit 1 Team building
Text A Team-building philosophies that promote effective leadership and goodwill
Text B Diversity in fast-growing Slack
Unit 2 Internal communication
Text A Internal communication is the heartbeat of any organization
Text B Five ways to improve intermal communication by responding to employee feedback
Unit 3 Corporate training
Text A The third age of training: What you need to know
Text B Why sales training programs fail sales leaders and their teams
Unit 4 Sustainable development
Text A Sustainable fashion wants brands to redefine business growth
Text B Eco-friendly detergents: Green cleaning
Unit 5 Economic policies
Text A Efforts for a unified market signify a big leap forward
Text B Japan introduces negative interest rates in a bid to boost economy
Unit 6 Rural revitalization
Text A How China eradicated absolute poverty
Text B The rural revitalization strategy invigorates villages
Unit 7 Marketing
Text A Turning social media into company assets
Text B The truth about your startup's press strategy
Unit 8 Retailing
Text A Online retailers getting physical
Text B The Black Friday backlash for smaller retailers
Unit 9 Investment
Text A How to invest for the 22nd century
Text B Junk bonds are back-and we should all be terrified
Unit 10 Market entry
Text A Should you localize your product for the Chinese market?
Text B Faster, cheaper fashion
Unit 11 Sharing economy
Text A Manufacturing in the sharing economy
Text B Uber, a rising business model
Unit 12 Intellectual property
Text A Driving innovation through intangible assets and intellectual property rights
Text B The USITC's power grab for digital goods goes to court, making thetech industry on edge

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