五菱之光-一部造車史=Wuling- A Trailblazer in the Automobile Manufactu

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書名：五菱之光-一部造車史=Wuling- A Trailblazer in the Automobile Manufacturing-英文
ISBN：9787121500015
出版社：電子工業
著編譯者：林雪萍
頁數：288
所在地：中國大陸 *此為代購商品
書號：1747546
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【台灣高等教育出版社簡體書】 五菱之光-一部造車史=Wuling- A Trailblazer in the Automobile Manufacturing-英文 787121500015 林雪萍

內容簡介

本書探討了中國製造業實力的崛起，為一家地區汽車企業的非凡歷程提供了引人入勝的敘述。從一開始，這家企業就面臨著嚴峻的挑戰，最終確立了自己作為全球巨頭的地位。這個故事以中國60多年來工業發展的戲劇性背景為背景，為了解中國汽車行業令人心碎的傳奇故事提供了一扇窗戶。這是一個關於韌性和增長的故事，說明了當地和國際動態之間錯綜複雜的相互作用。三個引人注目的元素無縫地交織在敘事中：企業家堅定不移的決心、製造業體系的變革之旅以及定義中國製造業時代的動態趨勢。這些元素共同塑造了一幅宏偉而充滿活力的工業活力和雄心的圖景。

作者簡介

林雪萍，北京聯訊動力諮詢公司總經理、上海交通大學中國質量發展研究院客座研究員、天津大學兼職教授、南山工業書院發起人。從事全球產業觀察與企業技術戰略研究，長期跟蹤全球先進位造、製造創新模式和數字化轉型。已編著《灰度創新：無邊界製造》《美國製造創新研究院解讀》《智能製造術語解讀》《工業互聯網創新之路》等圖書，並在《哈佛商業評論》《瞭望周刊》發表多篇文章。主持深耕智能製造的微信公眾號「知識自動化」和面向工業觀察的微博頭條「南山林雪萍」。

目錄

Chapter 1 Prologue: One City， One Legacy
Chapter 2 Bygone Tales Along the Liujiang River 1958-1998
2 1 Nationwide Dreams of Automobiles
2 2 A Quest for Direction
2 3 The Ephemeral Arc of Joy
2 4 The Rise of Mini Vehicles
2 5 The Year of Administrative Intervention
2 6 The Strategic Reorientation of Two Cities
2 7 The Essence of the Enterprise
2 8 Steadfast in the Tide: The Unswerving Path to Rewards
Chapter 3 The Maelstrom of Transformation 1999-2000
3 1 Crisis in State Owned Enterprises
3 2 The Surge of Youthful Vigor
3 3 Historical Echoes of Flaming Torches
3 4 The Second Salvo of Reforms
3 5 The Commanding Presence of the ISO 9000 Office
3 6 The Lament of the Weeping Cars
3 7 Striking with a Masterstroke
3 8 Forging Wuling』s Manufacturing DNA
3 9 The Stone of Burden and the Sword of Peril
Chapter 4 The Whirlwind of Joint Ventures 2001-2002
4 1 Joint Ventures: A Race Against Time
4 2 A Half Torn Business Card and Three 「In Laws」
4 3 The Widest Road Ever Crossed
4 4 A Lamb in the Wolf』s Embrace?
4 5 A Pot of Traditional Chinese Medicine
4 6 Gains for All Parties
Chapter 5 The Age of Iconic Vehicles 2003-2008
5 1 Farewell to Flat Fronted Vehicles
5 2 First Strike in the Auto Wars
5 3 A Spring』s Ambition
5 4 From Joke to Jewel
5 5 The Sky Is the Limit
5 6 Quality』s Quantum Leap
5 7 Bridging North and South: A Tale of Two Bases
5 8 Crazy Gambit， Winning Hand
5 9 Battle for the Discourse of Power
Chapter 6 The Million Milestone Unveiled 2009-2010
6 1 Global Spotlight
6 2 Quality Crowned Legendary
6 3 Excellence Evolved in the 4S Store Saga
6 4 The Perceived Quality
6 5 The Most Important Car in the World
6 6 Global Strategy: GM』s Calculated Moves
Chapter 7 Passenger Cars: From Cocoon to Butterfly 2011-2019
7 1 Dawn of Autonomy
7 2 Baojun』s Debut Bout
7 3 The Unity of Squads
7 4 The Chief Test Driver
7 5 Sharing a Ride to Navigate Uncharted Waters
7 6 The Baptism of Independence
7 7 Crafting a Unique Essence
7 8 Peaks and Valleys: Mastering the Balance
7 9 Navigating the Smart Innovation Maze
Chapter 8 Minimalism Redefined 2020
8 1 The 「950」 Initiative: Saving Wuling!
8 2 Pursuing Success without Subsidies
8 3 「Three Good Student」 Meets Liuzhou Model
8 4 Sizing Down: The Big Challenge
8 5 Pivot to Demand: Creating What the People Need
8 6 Epic Journey: The Grand Relocation
8 7 Banyan Roots: Sourcing Vitality and Mastery from the Depths
Chapter 9 Valor Across Borders 2021
9 1 At the Intersection of Progress and Regression
9 2 The Supply Chain Stranglehold
9 3 Lost and Found Amidst Cultural Ambiguity
9 4 Blazing Trails Across Barriers
9 5 Mastery of Localization
9 6 The Best Diplomatic Engagement
9 7 An Arduous Ascent
9 8 Reversing Fortunes: From Downturn to Triumph
Chapter 10 The Road Ahead 2022
10 1 Dawn of Electrification
10 2 The 2C Revolution
10 3 Shifting from Funnel to Hourglass
10 4 Nostalgia』s Sweet Return

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