商務英語綜合教程 陳敏 9787566326430 【台灣高等教育出版社】

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書名：商務英語綜合教程
ISBN：9787566326430
出版社：對外經濟貿易大學出版社
著編譯者：陳敏
頁數：292頁
所在地：中國大陸 *此為代購商品
書號：1727792
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內容簡介

《商務英語綜合教程 中級》（上）共十二個單元，涉及國際貿易、品牌樹立、定價、領導力、市場營銷、職場生活、員工敬業度、跨國企業、產品與服務、消費者行為、全球氣候變化與城市化等領域。每單元由三個部分組成，第一部分：導入，主要包含單元主題相關聽力材料與練習，話題初步引入思考討論；第二部分：課文A，包含詞彙表、註釋、多種形式的基礎語言知識練習、商務問題討論等，此部分為重點學習部分，學習主要的商務知識和英語語言知識；第三部分：課文B，包含「問題解決」項目。此部分旨在拓展學生商務領域的知識，同時豐富其英語語言知識，以能夠較好地解決問題，完成「問題解決」項目。課文A和B主要選自英語國家近期重要刊物、書籍或互聯網權威文章。其他練習材料等也大多來自最新資料。

目錄

Unit One International Trade
Part I Lead-in
Part II Text A
Trading System Faces Challenges
Part III Text B
Navigating Cybersecurity Risks in International Trade
Unit Two Branding
Part I Lead-in
Part II Text A
Customer Experience Branding Surprise， Surprise!
Part III Text B
The Power of Branding
Unit Three Pricing
Part I Lead-in
Part II Text A
US Airways: The Airline Price Wars
Part III Text B
Precision Pricing: When Inflation Is Rising
Unit Four Leadership
Part I Lead-in
Part II Text A
Challenges Faced by Women Entrepreneurs and Some of the Most Successful Women to Follow
Part III Text B
Gendered Jobs Are on the Decline， but Stereotypes Remain
Unit Five Marketing
Part I Lead-in
Part II Text A
Is Your Marketing Organization Ready For?
Part III Text B
Potential Bias in Information Processing: Wishful Thinking: Why People Buy
Unit Six Work-Life
Part I Lead-in
Part II Text A
Gen Z: The Workers Who Want It All
Part III Text B
The Workers Leaving Their Dream Jobs
Unit Seven Employee Engagement
Part I Lead-in
Part II Text A
Stop Overengineering People Management
Part III Text B
Business Leaders Must Rethink Workplace Norms to Navigate a Persistent Labor Shortage
Unit Eight Multinational Corporation
Part I Lead-in
Part I Text A
Big Companies Are Starting to Swallow the World
Part III Text B
Partnering with Multinational Companies to Unlock Market Systems Development
Unit Nine Products and Services
Part I Iesdin
Part II Text A
The Subscription Addiction Who Needs Customers? Subscribers Are the New， New Thing
Part III Text B
4 Mistakes Your Company Might Be Making with Your Product Culture
Unit Ten Consumer Behavior
Part I Lead-in
Part II Text A
Buying， Having and Being
Part III Text B
Burberry Case Study about Consumer Behavior
Unit Eleven Global Weather
Part I Lead-in
Part II Text A
Turning Adaptation Science Into Action
Part III Text B
Beef and Climate Change
Unit Twelve Urbanization
Part I Lead-in
Part II Text A
Smart Cities Promise that with Increasing Connectedness， City Services and Quality of Life Can be Improved
Part III Text B
Urban Planning "Cities Always Get Bigger」 Has Always Been the
Rule of Development， But What If Your City Is Shrinking?
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