商務英語教程-國際商務談判 馬莉 戴江雯 9787566924155 【台灣高等教育出版社】

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書名：商務英語教程-國際商務談判
ISBN：9787566924155
出版社：東華大學
著編譯者：馬莉 戴江雯
頁數：141
所在地：中國大陸 *此為代購商品
書號：1712833
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內容簡介

本書用地道的英語系統地介紹了國際商務談判的基本規則、理念、步驟和策略。書中的英文材料大多選自國內外原汁原味的英語專業資料，句式地道，表達專業。同時為了讓讀者能更好地掌握和理解課文的內容，我們對一些較難理解的語言知識和專業知識均做了詳細的中文解釋和翻譯。 全書內容主要包括：國際商務談判總覽、原則、準備、開場、磋商、談判戰略和策略、談判風格以及商務談判者的心理素質和創造性、談判中的語言技巧的運用以及國際商務合同的談判等共12章。每一章節的編寫都力求材料翔實、全面，內容新穎，語言難易適中，實踐性強。

目錄

Chapter 1 An Overview of International Business Negotiation
1 1 The Concept of International Business Negotiation
1 2 The Characteristics of International Business Negotiation
1 3 The Basic Rules of International Business Negotiation
1 4 The Types of International Business Negotiation
Chapter 2 Principles of International Business Negotiation
2 1 Basic Principles of International Business Negotiation
2 2 Theoretical Frameworks for International Business Negotiation
Chapter 3 Preparation for International Business Negotiation
3 1 Collecting Information
3 2 Forming the Negotiation Team
3 3 Formulating the Negotiation Plans
3 4 Physical Preparations
3 5 Simulated Negotiations
Chapter 4 Opening of International Business Negotiation
4 1 Types of Opening Atmosphere for Negotiation
4 2 Opening Strategies
4 3 How to Create a Good Negotiation Atmosphere
4 4 Opening Statement
Chapter 5 Bargaining Process
5 1 Quotation
5 2 Offering a Price
5 3 Counter Offering
Chapter 6 Negotiation Strategies and Tactics
6 1 Making Concessions
6 2 Typical Hardball Tactics
6 3 Strategies Used to Prevent the Counterpart's Attack
Chapter 7 How to Break an Impasse in Negotiation
7 1 Types of the Impasse
7 2 Causes of Impasse
7 3 Avoid the Impasse
7 4 Resolutions of the Impasse
Chapter 8 Psychological Qualities and Creativity of the Negotiator
8 1 Psychological Qualities of the Negotiator
8 2 Psychological Management of Negotiators
8 3 Creativity and Problem solving in Negotiation
Chapter 9 Language Skills in International Business Negotiation
9 1 Skills of Asking Questions
9 2 Skills of Answering Questions
9 3 Skills of Watching/ Observing Body Language
Chapter 10 Inter culture Communication in Negotiation
10 1 Differences of Business Cultures
10 2 Culturally Responsive Negotiation Strategies
Chapter 11 The Styles of Business Negotiations
11 1 American Style
11 2 German Style
11 3 French Style
11 4 British Style
11 5 Russian Style
11 6 Australian Style
11 7 Chinese Style
11 8 Japanese Style
11 9 Korean Style
11 10 Indian Style
Chapter 12 International Business Contract Negotiation
12 1 Negotiation for Business Contract
12 2 Conclusion and Validity of a Business Contract
References

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