新標準商務英語閱讀教程.4 盧珊 湯玲 9787521359862 【台灣高等教育出版社】

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書名：新標準商務英語閱讀教程.4
ISBN：9787521359862
出版社：外語教學與研究
著編譯者：盧珊 湯玲
頁數：190
所在地：中國大陸 *此為代購商品
書號：1703981
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內容簡介

本教材共12個單元，選取12個不同商務主題，涉及商業模式、企業福利、管理改革、數字經濟、品牌重塑、網絡安全、商業合同、商務函電、企業年報等多個商務領域，全面拓展學生的商務知識，並通過豐富多樣的閱讀理解練習和語言練習，增加學生的商務知識、提升學生語言能力。在教材中有機融入課程思政內容，培養學生文化自信，幫助學生樹立正確價值觀和商業倫理觀。

目錄

Unlt 1 BUSlness models
Text A Why ecosystem firms are the future
Text B Why customer loyalty programs can backfire
Unit 2 Diversity and inclusion
Text A Diversity and inclusion：Eight best practices for changing corporate culture
Text B Genderblindness is the real measure ofworkplace equality
Unit 3 Compensation and benefits
Text A Tech companies'selfish reasons for offering more parental leave
Text B Bartenders get injured all the time-and their employers rarely provide insurance
Unit 4 Management reform
Text A Why big business is falling out of love with the annual performance review
Text B Why nOW is the time to embrace flexible working
Unit 5 Digital economy
Text A Digital economy is reshaping China's economic structure
Text B The fourpillars of successful digital transformation
Unit 6 Rebranding
Text A Why do companies rebrand
Text B What happens when rebranding goes wrong
Unit 7 Online security
Text A China's Data Security Law
Text B PRISM and privacy：What could they know about me
Unit 8 Mergers and acquisitions
Text A The Dow-DuPont megamerger: A deal only Wall Street could love
Text B How to capitalize on M&A
Unit 9 BUSiness contracts
Text A Retail distribution agreement-Handspring，Inc and CompUSA，Inc
Text B Philips Healthcare software license agreement
Unit 10 Business correspondence
Text A Inquiry and reply
Text B Complaint and reply
Unit 11 Business reports
Text A SWOT analysis of UPS
Text B PESTLE analysis ofCoca-Cola
Unit 12 Corporate annual reports
Text A Business highlights in 2022
Text B Forging ahead together to ensure sustainable survival-message from the chairman
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