商務英語寫作實用教程 易文靜 萬菁婧 徐靜 9787302663980 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：清華大學
物品所在地：中國大陸
原出版社：清華大學
大陸簡體正版圖書，訂購後正常情形下約兩周可抵台。
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書名：商務英語寫作實用教程
ISBN：9787302663980
出版社：清華大學
著編譯者：易文靜 萬菁婧 徐靜
頁數：257
所在地：中國大陸 *此為代購商品
書號：1701895
可大量預訂，請先連絡。
1 1 Overview of the Course
1 2 Course Objectives
1 3 Importance of Business English Writing
1 3 1 Professionalism
1 3 2 Efficiency
1 3 3 Reputation
1 3 4 Cross-Cultural Communication
1 3 5 Career Advancement
1 4 Distinctive Features of Business English Writing
1 4 1 Formality and Precision
1 4 2 Structured Format and Purpose-Driven Writing
1 4 3 Conciseness and Clarity
1 4 4 Tone Adaptability
1 4 5 Cultural Sensitivity
1 4 6 Focusing on Relationship Building
1 4 7 Use of Persuasive Language
1 4 8 Adaptability to Digital Platforms
Unit 2 Writing Basics
2 1 Understanding the Writing Process
2 1 1 Prewriting
2 1 2 Drafting
2 1 3 Revising
2 1 4 Editing
2 1 5 Proofreading
2 2 Understanding the Writing Purpose
2 2 1 Common Purposes for Business Writing
2 2 2 The Audience for Business Writing
2 2 3 Audience and Purpose Combinations
2 2 4 Aligning Your Approach
2 2 5 Tailoring for the Audience
2 3 Choosing the Right Tone and Style
2 3 1 Formality vs Informality
2 3 2 Clarity and Simplicity
2 3 3 Audience Engagement
2 3 4 Purpose-Driven Approach
Unit 3 Business Writing Skills
3 1 Spotlighting the Reader's Benefits
3 1 1 From Writer-Oriented to Reader-Oriented
3 1 2 Enhancing Response and Action
3 1 3 Adopting the "You" View in Marketing
3 1 4 Avoiding Negative Connotations
3 2 Expressing Positively
3 2 1 The Shift to Positive Language
3 2 2 Emphasizing Solutions over Problems
3 2 3 Learning from Negative Outcomes
3 2 4 Reframing Feedback
3 2 5 Encouraging Action
3 2 6 Avoiding Negative Expressions
3 2 7 The Role of Positive Words
3 3 Inclusive Language
3 3 1 Overcoming Gender Bias
3 3 2 Neutralizing Job Titles
3 3 3 Addressing Age Bias
3 3 4 Eliminating Racial and Ethnic Bias
3 3 5 Disability Awareness
3 3 6 Using Inclusive Terms for Humanity
3 4 Conversational but Professional Language
3 4 1 The Spectrum of Business Writing
3 4 2 Avoiding Extremes
3 4 3 Using Modern Expressions
3 4 4 Avoiding Technical Jargon and Big Words
3 4 5 Choosing the Right Levels of Diction
3 4 6 Practical Tips for Conversational Professionalism
3 5 Emphatic Devices in Business Writing
3 5 1 Emphasis Through Mechanics
3 5 2 Emphasis Through Style
3 6 De-emphatic Devices in Business Writing
3 6 1 Using General Rather than Specific Wording
3 6 2 Burying the Idea in the Middle of a Sentence
3 6 3 Placing the Idea in a Dependent Clause Connected to an Independent Clause Containing a Positive Idea
Unit 4 Business Writing Strategies
4 1 Organizing Your Writing
4 1 1 Why Is Organization Important
4 1 2 Methods of Organization
4 2 Crafting a Strong Thesis Statement
4 2 1 Understanding the Components of a Thesis Statement
4 2 2 How to Craft an Effective Thesis Statement
4 3 Using Visual Aids
4 3 1 Importance of Visual Elements in Business Writing
4 3 2 Types of Diagrams in Business Contexts
4 3 3 Creating Clear and Effective Diagrams
4 3 4 Integrating Diagrams with Text
4 3 5 Writing for the Diagrams
4 4 Using Bullet Points and Lists
4 4 1 Reasons for Using Bullet Points and Lists
4 4 2 Crafting Effective Bullet Points
Unit 5 Business Vocabulary and Expressions
5 1 Business Vocabulary
5 1 1 Categories of Business Vocabulary
5 1 2 Origins of Business Terms
5 2 ldiomatic Expressions
5 2 1 Literal vs Figurative Meanings of Idiomatic Expressions
5 2 2 Cultural Nuances of Idiomatic Expressions
5 2 3 Types of Business Idioms
5 2 4 Using Idiomatic Expressions in Business Writing
5 3 Phrases for Different Business Situations
5 3 1 Meetin
詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於客服中心或Line或本社留言板留言，我們即儘速上架。
*本賣場提供之資訊僅供參考，以到貨標的為正確資訊。
印行年月：202412*若逾兩年請先於客服中心或Line洽詢存貨情況，謝謝。
台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。
書名：商務英語寫作實用教程
ISBN：9787302663980
出版社：清華大學
著編譯者：易文靜 萬菁婧 徐靜
頁數：257
所在地：中國大陸 *此為代購商品
書號：1701895
可大量預訂，請先連絡。
內容簡介
本書充分整合了與商務英語寫作相關的理論和實踐知識，專為非英語母語的學習者量身打造，內容涵蓋商務英語寫作基礎與技巧、特定商務詞彙和表達方式、常見商務文體格式及跨文化溝通技巧。教材按照難易程度劃分為基礎（寫作過程、語調和讀者分析等）、進階（構建主旨句、視覺輔助工具的使用、列表和項目符號的應用等）和高級（求職、公關、市場營銷等特殊領域寫作的技巧）三個層次，輔以翔實的例子和基於理論的解釋。書中還精選了實際商務寫作練習，包括商務郵件、備忘錄、報告等多種商務文體，使學習者真正做到理論與實踐相結合，為職場成功奠定堅實的寫作基礎。 本書適合英語類專業（尤其是商務英語專業）及管理學相關專業的本科生和研究生使用，也適合企業員工使用，尤其是需要與國外同事、客戶或合作夥伴進行書面溝通的員工。目錄
Unit 1 Introduction1 1 Overview of the Course
1 2 Course Objectives
1 3 Importance of Business English Writing
1 3 1 Professionalism
1 3 2 Efficiency
1 3 3 Reputation
1 3 4 Cross-Cultural Communication
1 3 5 Career Advancement
1 4 Distinctive Features of Business English Writing
1 4 1 Formality and Precision
1 4 2 Structured Format and Purpose-Driven Writing
1 4 3 Conciseness and Clarity
1 4 4 Tone Adaptability
1 4 5 Cultural Sensitivity
1 4 6 Focusing on Relationship Building
1 4 7 Use of Persuasive Language
1 4 8 Adaptability to Digital Platforms
Unit 2 Writing Basics
2 1 Understanding the Writing Process
2 1 1 Prewriting
2 1 2 Drafting
2 1 3 Revising
2 1 4 Editing
2 1 5 Proofreading
2 2 Understanding the Writing Purpose
2 2 1 Common Purposes for Business Writing
2 2 2 The Audience for Business Writing
2 2 3 Audience and Purpose Combinations
2 2 4 Aligning Your Approach
2 2 5 Tailoring for the Audience
2 3 Choosing the Right Tone and Style
2 3 1 Formality vs Informality
2 3 2 Clarity and Simplicity
2 3 3 Audience Engagement
2 3 4 Purpose-Driven Approach
Unit 3 Business Writing Skills
3 1 Spotlighting the Reader's Benefits
3 1 1 From Writer-Oriented to Reader-Oriented
3 1 2 Enhancing Response and Action
3 1 3 Adopting the "You" View in Marketing
3 1 4 Avoiding Negative Connotations
3 2 Expressing Positively
3 2 1 The Shift to Positive Language
3 2 2 Emphasizing Solutions over Problems
3 2 3 Learning from Negative Outcomes
3 2 4 Reframing Feedback
3 2 5 Encouraging Action
3 2 6 Avoiding Negative Expressions
3 2 7 The Role of Positive Words
3 3 Inclusive Language
3 3 1 Overcoming Gender Bias
3 3 2 Neutralizing Job Titles
3 3 3 Addressing Age Bias
3 3 4 Eliminating Racial and Ethnic Bias
3 3 5 Disability Awareness
3 3 6 Using Inclusive Terms for Humanity
3 4 Conversational but Professional Language
3 4 1 The Spectrum of Business Writing
3 4 2 Avoiding Extremes
3 4 3 Using Modern Expressions
3 4 4 Avoiding Technical Jargon and Big Words
3 4 5 Choosing the Right Levels of Diction
3 4 6 Practical Tips for Conversational Professionalism
3 5 Emphatic Devices in Business Writing
3 5 1 Emphasis Through Mechanics
3 5 2 Emphasis Through Style
3 6 De-emphatic Devices in Business Writing
3 6 1 Using General Rather than Specific Wording
3 6 2 Burying the Idea in the Middle of a Sentence
3 6 3 Placing the Idea in a Dependent Clause Connected to an Independent Clause Containing a Positive Idea
Unit 4 Business Writing Strategies
4 1 Organizing Your Writing
4 1 1 Why Is Organization Important
4 1 2 Methods of Organization
4 2 Crafting a Strong Thesis Statement
4 2 1 Understanding the Components of a Thesis Statement
4 2 2 How to Craft an Effective Thesis Statement
4 3 Using Visual Aids
4 3 1 Importance of Visual Elements in Business Writing
4 3 2 Types of Diagrams in Business Contexts
4 3 3 Creating Clear and Effective Diagrams
4 3 4 Integrating Diagrams with Text
4 3 5 Writing for the Diagrams
4 4 Using Bullet Points and Lists
4 4 1 Reasons for Using Bullet Points and Lists
4 4 2 Crafting Effective Bullet Points
Unit 5 Business Vocabulary and Expressions
5 1 Business Vocabulary
5 1 1 Categories of Business Vocabulary
5 1 2 Origins of Business Terms
5 2 ldiomatic Expressions
5 2 1 Literal vs Figurative Meanings of Idiomatic Expressions
5 2 2 Cultural Nuances of Idiomatic Expressions
5 2 3 Types of Business Idioms
5 2 4 Using Idiomatic Expressions in Business Writing
5 3 Phrases for Different Business Situations
5 3 1 Meetin
詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於客服中心或Line或本社留言板留言，我們即儘速上架。
規格說明
大陸簡體正版圖書，訂購後正常情形下約兩周可抵台。
