財經基礎英語 周茜 羅志高 9787302663300 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：清華大學
物品所在地：中國大陸
原出版社：清華大學
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202408*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：財經基礎英語 ISBN：9787302663300 出版社：清華大學 著編譯者：周茜 羅志高 頁數：251 所在地：中國大陸 *此為代購商品 書號：1682846 可大量預訂，請先連絡。 內容簡介 本教材是通識性財經英語教材，內容涵蓋微觀經濟學、宏觀經濟學和金融學基礎知識。教材旨在幫助學生熟悉並掌握與財經相關的詞彙、術語、財經基本概念及基本原理的英文表達，為下一步學習財經專業英語打下基礎；通過形式多樣的練習幫助學生提升閱讀、口語、翻譯、寫作等英語語言能力，學習如何用英語講好中國財經故事。 本教材可供普通本科院校財經類專業學生和對財經英語感興趣的其他專業學生使用，也可供在工作中需使用財經英語的社會人士學習參考。目錄 Unit 1 What Is Economics1 1 An Overview of Economics 1 1 1 Branches of Economics 1 1 2 Core Principles of Economics 1 1 3 Types of Economic Systems 1 2 An Overview of Microeconomics 1 2 1 Key Concepts of Microeconomics 1 2 2 Core Theories of Microeconomics 1 3 An Overview of Macroeconomics 1 3 1 Key Concepts of Macroeconomics 1 3 2 Core Theories of Macroeconomics 1 4 Positive Economics vs Normative Economics 1 4 1 Positive Economics 1 4 2 Normative Economics Unit 2 An Overview of Traditional Economic Thought in the West and China 2 1 An Overview of Traditional Economic Thought in the West 2 1 1 Economic Thought in Ancient Greece and Rome 2 1 2 Economic Thought in the Middle Ages 2 2 An Overview of Traditional Economic Thought in China 2 2 1 Economic Thought Before the 6th Century 2 2 2 Economic Thought from the 7th to the 14th Century Unit 3 Demand and Supply 3 1 The Law of Demand and Supply 3 1 1 Definition of Demand 3 1 2 Demand Curve 3 1 3 Definition of Supply 3 1 4 Supply Curve 3 2 Market Equilibrium 3 2 1 Equilibrium and Equilibrium Price 3 2 2 Change of Equilibiun 3 3 Elasticity of Demand and Supply 3 3 1 The Elasticity of Demand 3 3 2 The Elasticity of Supply Unit 4 Consumption and Production 4 1 Utility and Consumer Surplus 4 1 1 Total Utility and Marginal Utility 4 1 2 Consumer Surplus 4 2 Consumer Behavior Theories 4 2 1 Consumer Equilibrium 4 2 2 Income Effect and Substitution Effect 4 3 Cost， Revenue and Profit 4 3 1 Cost and Producer Surplus 4 3 2 Revenue and Profit 4 4 Producers and Production Theory 4 4 1 Producers and Production Functions 4 4 2 Productivity and Marginal Effects Unit 5 Market Competition 5 1 Market and Market Structure 5 2 Competition and Monopoly 5 2 1 Perfectly Competitive Market 5 2 2 Monopolistic Market 5 3 Uncertainty and Game Theory 5 3 1 Uncertainty and Its Impact on the Market 5 3 2 Game Theory and the Prisoner's Dilemma 5 4 Market Failures and Public Goods 5 4 1 Pareto Efficiency and Market Failures 5 4 2 Externalities and Public Goods Unit 6 Factor Market 6 1 Factor Market 6 1 1 Factors of Production and Factor Market 6 1 2 Perfectly Competitive and Imperfectly Competitive Factor Markets 6 2 Labor Market 6 2 1 Demand and Supply of Labor 6 2 2 The Price of Labor 6 3 Capital Market 6 3 1 Demand and Supply of Capital 6 3 2 The Price of Capital 6 4 Land Market 6 4 1 Features of Land 6 4 2 The Price of Land Unit 7 National Economy 7 1 GDP and GNP 7 1 1 Definitions of GDP and GNP 7 1 2 Calculations of GDP and GNP 7 2 National Income 7 2 1 Calculation of National Income 7 2 2 Distribution of National Income 7 2 3 Significance of National Income 7 3 Aggregate Demand and Aggregate Supply 7 3 1 Aggregate Demand 7 3 2 Aggregate Supply 7 3 3 The Aggregate Demand-Aggregate Supply Model Unit 8 Economic Growth and the Business Cycle 8 1 Inflation 8 1 1 Inflation and Its Causes 8 1 2 Impacts of Inflation 8 2 Unemployment 8 2 1 Unemployment and Its Classification 8 2 2 Impacts of Unemployment 8 3 Economic Growth 8 3 1 Significance of Economic Growth 8 3 2 Modem Economic Growth Theories 8 4 The Business Cycle 8 4 1 The Business Cycle and Its Stages 8 4 2 Causes of the Business Cycle Unit 9 Macroeconomic Policy 9 1 The Role of Government in the Economy 9 1 1 Market Regulation 9 1 2 Provision of Public Goods and Services 9 1 3 Economic Stabilization Through Macroeconomic Policies 9 2 Monetary Policy 9 2 1 Monetary Policy and Its Functions 9 2 2 Clasification of Monetary Policy and Its Tools 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
