市場營銷學 (英文) 劉珺 9787522919027 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：中國紡織有限公司
物品所在地：中國大陸
原出版社：中國紡織有限公司
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202408*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：市場營銷學 (英文) ISBN：9787522919027 出版社：中國紡織有限公司 著編譯者：劉珺 頁數：361 所在地：中國大陸 *此為代購商品 書號：1677020 可大量預訂，請先連絡。 內容簡介 本書以培養本科學生營銷技能為主線，在體例編排上側重於知識目標、典型案例、思考題和實踐訓練等項目，在內容編排上力求介紹市場營銷的新理論、新知識和新思想，在語言上採用通俗易懂的英文，以指導學生更好地理解和把握市場營銷理論和知識，學會市場營銷必要的營銷技能。目錄 Chapter 1 Development of MarketingCase Study 1 Erke: Awareness of National Products 1 1 What Is Marketing 1 1 1 Market and Marketing 1 1 2 A Brief History of Marketing 1 1 3 Marketing Process 1 2 Key Concepts of Marketing 1 2 1 Customer Needs， Wants， and Demands 1 2 2 Market Offerings 1 2 3 Customer Value， and customer Satisfaction 1 2 4 Exchanges 1 2 5 Market and Marketer 1 3 Research Content and Methods in Marketing 1 3 1 Research Content 1 3 2 Research Methods 1 4 Summary 1 5 Application and Cases Chapter 2 Changing Marketing Landscape Case Study 2 Crazy Dangerous Elements in Daily Necessities 2 1 Production Concept 2 1 1 Background and Contents of Production Concept 2 1 2 Characteristics of Production Concept 2 2 Product Concept 2 2 1 Background and Contents of Product Concept 2 2 2 Characteristics of Product Concept 2 3 Selling Concept 2 3 1 Background and Contents of Selling Concept 2 3 2 Characteristics of Selling Concept 2 4 Marketing Concept 2 4 1 Background and Contents of Marketing Concept 2 4 2 Characteristics of Marketing Concept 2 5 Social Marketing Concept 2 5 1 Background and Contents of Social Marketing Concept 2 5 2 Characteristics of Social Marketing Concept 2 6 Summary 2 7 Application and Cases Chapter 3 Marketing Environment Case Study 3 Pinterest 3 1 Implications and Features of Marketing Environment 3 1 1 Concept of Marketing Environment 3 1 2 Features of Marketing Environment 3 2 Analysis of Macro-Marketing Environment 3 2 1 Economic Factors 3 2 2 Political and Legal Factors 3 2 3 Cultural and Demographic Factors 3 2 4 Scientific and Technological Factors 3 3 Analysis of the Micro-Marketing Environment 3 3 1 The Company 3 3 2 Supplier 3 3 3 Marketing Intermediaries 3 3 4 Competitors 3 3 5 The Public 3 3 6 Customer 3 4 Summary Chapter 4 Market Purchase Behavior Chapter 5 Target Marketing Chapter 6 Marketing Strategy Generalities Chapter 7 Marketing Competitive Strategies Chapter 8 Product Strategies Chapter 9 Price Strategies Chapter 10 Place Strategies Chapter 11 Promotional Strategies Chapter 12 Sustainable Marketing-The Call for More Environmental and Social Responsibility Chapter 13 Marketing Regulations Reference 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
