戰略管理-情境與方法 (英文版) 蘭娟麗雷宏振劉湖 9787302621621 【台灣高等教育出版社】

Name: 戰略管理-情境與方法 (英文版) 蘭娟麗 雷宏振 劉湖 9787302621621 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：清華大學

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書名：戰略管理-情境與方法 (英文版)
ISBN：9787302621621
出版社：清華大學
著編譯者：蘭娟麗雷宏振劉湖
叢書名：管理類雙語課程系列教材
頁數：364
所在地：中國大陸 *此為代購商品
書號：1559402
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內容簡介

本書既系統地介紹了戰略管理的基本理論，使讀者全面認識戰略管理在整個管理體系中的重要地位，也通過引入戰略管理分析方法和工具，使讀者直接應用到自已的管理工作中，解決相關問題。本書立足中國戰略管理情境，配有典型企業戰略管理案例，拓展讀者視野，啟發讀者進一步思考。本書適合經濟與管理類各專業本科生、碩士研究生使用，也適合對戰略管理感興趣的人士閱讀。

Chapter 1 "With Invincible Heart， You Will Be Invincible in the World": Do You Understand the Environment
1 1 The "Neglected" External Environment
1 2 The Changing Industry Environment
1 3 "Birds of A Feather Flock Together": How Does Strategic Group Affect Companies
1 4 Who Is Your Competitor
1 5 SSPA Method for Environmental Analysis
Chapter 2 「Anatomy of the Self": Where Is Your Core Competence
2 1 From Ability to Core Competence
2 2 What Kind of Value Chain Do You Have
2 3 Outsourcing
Chapter 3 「Mission Leading": How to Sketch Your Grand Blueprint
3 1 Strategic Competitiveness
3 2 Who Is Your Stakeholder
3 3 Vision， Mission and Values
3 4 The Corporate Culture
3 5 Big Data Clustering Analysis
Chapter 4 "Don't Be the Number One， But Be the Only one": How to Develop a Leadership Strategy
4 1 Cost Leadership Strategy
4 2 How to Gain Competitive Advantage Through Differentiation Strategy
4 3 "Intensive Cultivation Is Better than Wide Planting and Low Income": How to Implement Centralization Strategy
4 4 "You Can't Have Your Cake and Eat It Too? ": A Hybrid Strategy of Cost Leadership and Differentiation
4 5 How to Use the V-N-A Approach of Value Network Analysis to Develop Leading Strategies Strategic Management—Situatures and Methods
Chapter 5 "Find Your Niche": How to Develop Following Strategy
5 1 Do We Need Product Line Management
5 2 How to Imitate Innovation
5 3 Integrating into the Strategic Ecosystem
5 4 The Adoption Model of Technological Progress
Chapter 6 "Appetite Trap": How to Develop Diversification Strategy
6 1 How to Choose Low， Moderate or High Diversification
6 2 Diversification Through Mergers and Acquisitions
6 3 Avoiding Appetite Traps: Reorganizing Carefully
6 4 Leveraged Buyout
Chapter 7 "Zero-Sum VS Win-Win": How to Do a Good Job in Strategic Alliance
7 1 How to Choose Joint Venture， Property Strategic Alliance and Non- property Strategic Alliance
7 2 How to Carry out the Cooperative Strategic Alliance at the Company Level
7 3 What Are the Advantages of Franchise and Network Cooperation Strategic Alliance
7 4 How to Do a Good Job in Risk Management of Strategic Alliances
Chapter 8 "Building Global Value Chain": How Do Enterprises Go to the International Market
8 1 Why Should Enterprises Carry out International Operation
8 2 What Environmental Factors Should Be Considered in International Operation
8 3 International Business Strategy: "Localization" or "Standardization
8 4 How to Effectively Enter the International Market
8 5 International Business Risks
Chapter 9 "A Map Is Worth A Thousand Words": How to Evaluate Corporate Strategy
9 1 What Does the Balanced Scorecard Balance
9 2 How to Use the Balanced Scorecard to Score
9 3 How to Implement the Balanced Scorecard
9 4 How to Make Strategy Map Simply
9 5 How to Design a Strategy-Focused Organization
Chapter 10 "Reassure Stakeholders": How to Establish An Effective Corporate Governance Structure
10 1 Why Do We Need Corporate Governance
10 2 What Are Advantages and Disadvantages of Ownership Concentration
10 3 How to Improve the Effectiveness of the Board of Directors
10 4 How to Design Executive Compensation
10 5 How to Avoid 「the Self-Serving in Charge
10 6 Are There Differences in Corporate Governance Mechanisms in Different Countries
Chapter 11 "Foresee"， Not 「Meet」: Risk Management Based on the Internal Control
11 1 What Is the Focus of Risk Management
11 2 Internal Management Control: How to Define Routine Power
11 3 Internal Accounting Control: How to Define Financial Power
11 4 Strategic Control Methods: How to Match Strategic Risks
Chapter 12 "Fearing the Floating Clouds May Blur Our Eyes": Is Strategic Innovation Still Out of Reach
12 1 Where Does Strategic Leadership Come from
12 2 Strategic Entrepreneurship

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