旅遊消費者行為史達 9787568089401 【台灣高等教育出版社】

Name: 旅遊消費者行為 史達 9787568089401 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：華中科技大學

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書名：旅遊消費者行為
ISBN：9787568089401
出版社：華中科技大學
著編譯者：史達
頁數：313
所在地：中國大陸 *此為代購商品
書號：1561753
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內容簡介

「旅遊消費者行為」是教育部高校旅遊管理類專業教學指導委員會指定的四門核心主幹課程之一。作為該課程的配套教材，本書旨在融合經濟學、心理學和社會學等多學科理論，對影響旅遊消費者決策行為的內部因素和外部環境進行了分析。同時，為了貼合實踐，本書還結合旅遊消費者購買活動的全過程，對購買前的溝通、購買的決策過程和購買后的反饋環節等進行了分析。本書的設計堅持以學生為本，並採用數字化的方式，在教材體例、課程資源、課後習題等各方面均為學生的學習提供最大的支持。本書不僅有助於旅遊管理類專業的學生掌握旅遊者在消費過程中的心理及行為產生、發展的規律，也能幫助旅游業從業者提高經營活動的科學性和服務水平。

作者簡介

史達，男，經濟學博士，教授，博士生導師。東北財經大學薩里國際學院院長。英國曼徹斯特大學訪問學者，加拿大西安大略大學訪問學者。霍英東教育基金會高等院校青年教師獎獲得者。先後擔任國家自然科學基金項目主持人、國家社會科學基金項目主持人，中國旅遊協會旅遊教育分會副會長，教育部高校旅遊管理類專業教學指導委員會委員。遼寧省旅遊管理類專業教學指導委員會主任。《旅遊科學》編委會成員，《旅遊研究》編委會成員。在International Journal of Contemporary Hospitality Management，Journal of Hospitality and Tourism Research，Cornell Hospitality Quarterly，Journal of Destination Marketing and Management，《南開管理評論》《財貿經濟》《政治學研究》《旅遊學刊》等SSCI和CSSCI期刊發表論文30餘篇，主持編寫《遼寧省文化和旅遊建設標準體系建設指南》等多項省（市）級地方標準。

Chapter 1 Introduction
1 1 What is tourism consumer behavior?
1 1 1 The Features of Tourism Consumption
1 1 2 The Definition of Tourism Consumer Behavior
1 1 3 The Elements of Tourism Consumer Behavior
1 1 4 How Tourism Consumer Behavior Changed over the Time
1 2 How to learn tourism consumer behavior?
1 2 1 The Theories Apply to Tourism Consumer Behavior
1 2 2 The Approaches to Explore Tourism Consumer Behavior
1 2 3 The Factors that Influence the Tourism Consumer Behavior
1 3 Why the understanding of tourism consumer behavior is important?
1 3 1 Government Perspective
1 3 2 Business Perspective
1 3 3 Community Perspective
Chapter 2 Tourism Consumer Perception
2 1 Tourism Consumer Sensation
2 1 1 The Meaning and Category of Tourism Consumer Sensation
2 1 2 The Characteristics of Tourism Consumer Sensation
2 2 Tourism Consumer Perception
2 2 1 The Meaning of Tourism Consumer Perception: Perception Versus Sensation
2 2 2 The Characteristics of Tourism Consumer Perception
2 3 Impact Factors and Process of Tourism Consumer Perception
2 3 1 Impact Factors of Tourism Consumer Perception
2 3 2 Impact Process of Tourism Consumer Perception
2 4 Tourism Consumer Destination Perception
2 4 1 Tourism Consumer Perception of the Tourist Destination Image
2 4 2 Tourism Consumer Perception of the Tourist Destination Elements
2 4 3 Tourism Consumer Perception of the Travel Distance and Risk
2 5 Marketing Strategy Based on Tourism Consumer Perception
2 5 1 Brand Marketing
2 5 2 Tourism Experience Marketing
2 5 3 Embedded Advertising
Chapter 3 Learning and Memory
3 1 Learning
3 1 1 The Nature of Tourism Consumer Learning
3 1 2 Learning Theory and Application in Tourism
3 1 3 The Content of Tourism Consumer Learning
3 2 Tourism Memory
3 2 1 The Role of Memory in Learning
3 2 2 The Memory System
3 2 3 The Formation and Characteristics of Tourism Memory
3 2 4 Memory Interference and Distortion
Chapter 4 Motivation
4 1 Tourism Need
4 1 1 Overview of Need
4 1 2 Theoretical Views of Need Related to Tourism
4 1 3 Definition and Characteristics of Tourism Need
4 1 4 Models of Tourism Need
4 2 Tourism Motivation
4 2 1 Definition and Forming of Tourism Motivation
4 2 2 Characteristics of Tourism Motivation
4 2 3 Theoretical Views of Motivation
4 2 4 Classic Theories of Tourism Motivation
4 3 Influencing Factors of Tourism Motivation
4 3 1 Psychological Factors
4 3 2 Objective Factors
4 3 3 External Factors
4 4 Tourism Demand
4 4 1 Definition of Tourism Demand
4 4 2 Influencing Factors of Tourism Demand
4 4 3 Objective Obstacles to Realizing Tourism Demand
Chapter 5 Attitude and Emotion
5 1 Chapter Introduction
5 2 Attitude
5 2 1 Tourist Attitude
5 2 2 Tourist Attitude Components
5 2 3 The Multiattribute Attitude Model
5 2 4 The ABC Model of Attitudes
5 2 5 Tourist Attitudes and the Theory of Planned Behavior (TPB)
5 2 6 Types of Tourism and Tourist Attitudes
5 2 7 Tourism and Changing Tourists』 Attitudes
5 3 Emotion and Tourism
5 3 1 Tourists』 Emotions
5 3 2 Tourists』 Emotions and Destination Marketing
5 3 3 Types of Emotions
5 3 4 The Cognitive Appraisal Theory in Tourism
Chapter 6 Tourism Consumer Personality
6 1 What is the tourist personality?
6 1 1 The Definition of the Tourist Personality
6 1 2 The Features of the Tourist Personality
6 1 3 The Inter？structure of the Tourist Personality
6 1 4 The Factors Influencing Personality Formation and Development
6 1 5 Classification of Tourism Consumer Personality
6 2 The Primary Theories of the Tourist Personality
6 2 1 Freud』s Theory of Psychoanalysis
6 2 2
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