商務英語閱讀(第1冊)(第二版) 總 郭桂杭 劉白玉 9787300318004 【台灣高等教育出版社】

目錄 Unit 1 Introduction to Business
Text A Motives and Functions of a Business
Text B America』s Best Firms and the Rest
New Winners and Losers Are Emerging after Three Turbulent Years
Chinese Values
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Unit 2 Successful Business People
Text A The Leadership Wisdom of Warren Buffett
Text B The Secrets of Highly Successful Young Entrepreneurs
Chinese Values
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Unit 3 Companies
Text A Digital Power：How Big Tech Draws Its Influence
Text B Corporate Social Responsibility in China：Good for Business Is Good for Us
Chinese Values
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Unit 4 Employees
Text A Be a Coach， Not a Boss：5 Steps for Inspiring Employees to Greatness
Text B Millennial Workers Force Factory Rethink in China
Chinese Values
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Unit 5 Products
Text A What the Product Is
Text B The Name Game
Chinese Values
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Unit 6 Markets
Text A Understanding Marketing
Text B Why Retailers Everywhere Should Look to China
Chinese Values
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Unit 7 Customers
Text A Do You Really Understand Your Best (and Worst) Customers
Text B Chinese Consumers：From Noodles to Poodles
Chinese Values
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Unit 8 Work and Life
Text A Improving Work-Life Balance
Text B Britons Tip the Work-life Balance
Chinese Values
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Unit 9 Culture
Text A How Culture Impacts Local Business Practices
Text B Tips for a Successful Interaction in International Business
Chinese Values
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Unit 10 Business Ethics
Text A Why Does Ethics Matter in Business
Text B A Chinese Perspective：Business Ethics in China Now and in the Future
Chinese Values
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Appendix Ⅰ Glossary
Appendix Ⅱ TEM-4(2012-2014)

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