旅遊目的地管理 (雙語版) 趙書虹 9787568096096 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：華中科技大學
物品所在地：中國大陸
原出版社：華中科技大學
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| *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考，以到貨標的為正確資訊。 印行年月：202307*若逾兩年請先於私訊洽詢存貨情況，謝謝。 台灣(台北市)在地出版社，每筆交易均開具統一發票，祝您中獎最高1000萬元。 書名：旅遊目的地管理 (雙語版) ISBN：9787568096096 出版社：華中科技大學 著編譯者：趙書虹 頁數：250 所在地：中國大陸 *此為代購商品 書號：1578216 可大量預訂，請先連絡。 內容簡介 本書從概念體系、基礎理論，到旅遊目的地管理的利益相關群體，再到旅遊目的地的管理實踐，建構起對旅遊目的地管理的認知邏輯鏈條，以幫助讀者逐步建立對旅遊目的地管理的感知，並且通過案例來解讀相關概念和方法的實際運用場景。本書在每章開頭用思維導圖呈現出該章知識強化點及各要點間的邏輯關係，便於讀者對本書的全面掌握。此外，每章的學習目標和關鍵詞（中英文對照），也在章節開頭作了說明，便於使用本書的讀者進行對照學習。作者簡介 趙書虹，女，博士，教授，博士研究生導師。雲南省萬人計劃教學名師，中國旅遊協會旅遊教育名師。教育部高校旅遊管理類專業教學指導委員會秘書長，全國旅遊管理專業學位研究生教育指導委員會委員。原國家旅游局旅游業青年專家，雲南省旅遊研究學術委員會委員，雲南省農業農村廳「綠色食品牌」推廣顧問，中國高等院校市場學研究會理事，雲南省市場學會副會長，雲南省旅游業協會顧問，中國旅遊研究院昆明分院特聘專家，雲南省商務研究院特聘專家，雲南省社會科學界聯合會特聘專家，擔任多個地方政府旅遊發展顧問。《旅遊研究》雜誌編輯委員會成員。目錄 Chapter 1 Introduction1 1 Conceptual System of Tourism Destination Management 1 1 1 Tourism Destination 1 1 2 Tourism Destination System 1 1 3 Types of Tourism Destination 1 2 Theoretical System of TourismDestination Management 1 2 1 Place Theory 1 2 2 Tourism Destination Competitiveness Theory 1 2 3 Tourism Destination Life Cycle Theory 1 2 4 Criticism and Revision of Life Cycle Theory 1 3 The Significance of Tourism Destination Management 1 3 1 Call from the Social Needs 1 3 2 Call from the Environmental Needs 1 3 3 Call from the Cultural Needs Chapter 2 The Community Management of Tourism Destination 2 1 The Community Management Model and Experience of Tourism Destination 2 1 1 Community and Tourism Destination Community 2 1 2 Tourism Destination Community Management Model 2 1 3 Tourism Destination Community Management Experience 2 2 Promotion of Community Participation in Tourism Destination 2 2 1 Introduction 2 2 2 The Present Situation of Community Tourism Development in China 2 2 3 Countermeasures to Promote Effective Community Participation Chapter 3 The Tourist Management of Tourism Destination 3 1 Motivation and Behavior of Tourists in Tourism Destination 3 1 1 Tourist Motivation 3 1 2 Tourist Behavior 3 2 Overview of Tourist Management in Tourism Destination 3 2 1 Origin and Development of Tourist Management 3 2 2 Current Situation of Tourist Management in Tourism Destination 3 3 Content of Tourist Management 3 3 1 Tourist Carrying Capacity Management 3 3 2 Tourist Experience Management 3 3 3 Tourist Uncivilized Behavior Management 3 3 4 Tourist Satisfaction Management Chapter 4 Service Management of Tourism Destination 4 1 Management of Tourism Destination Service Enterprise 4 1 1 Definition of Management of Tourism Destination Service Enterprise 4 1 2 Main Content of Management of Tourism Destination Service Enterprise 4 1 3 Corporate Social Responsibility of Tourism Destination Service Enterprise 4 2 Service Quality Management of Tourism Destination 4 2 1 Service Quality 4 2 2 Service Quality Problems Recognition and Correction 4 2 3 Service Quality Measurement 4 2 4 Integrated Quality Management of Tourism Destination 4 3 Safety Management of Tourism Destination Services 4 3 1 Safety of Tourism Destination 4 3 2 Safety Precautions and Responses for Tourism Destination 4 3 3 Tourism Destination Crisis 4 3 4 Tourism Destination Crisis Management Chapter 5 Tourism Destination Planning and Development Management 5 1 Tourism Destination Planning and Management 5 1 1 Rural Tourism Destination Planning and Management 5 1 2 Urban Tourism Destination Planning and Management 5 1 3 Scenic Tourism Destination Planning and Management 5 2 Tourism Destination Development Management 5 2 1 Tourism Destination Project Planning 5 2 2 Tourism Destination Product Development Chapter 6 Tourism Destination Marketing Management 6 1 Tourism Destination Marketing Strategy 6 1 1 Tourism Destination Marketing Overview 6 1 2 Theories of Tourism Destination Marketing 6 1 3 Strategy Design of Tourism Destination Marketing 6 2 Brand Management of Tourism Destination 6 2 1 Concept of Tourism Destination Brand 6 2 2 Marketing of Tourism Destination Brand 6 2 3 Management of Tourism Destination Brand Chapter 7 Intelligent Management of Tourism Destination 7 1 Informatization Construction of Tourism Destination 7 1 1 Introduction of Tourism Destination Informatization 7 1 2 Informatization Management of Tourism Destination 7 1 3 Tourism Destination Information System 7 2 Intelligent Tourism 7 2 1 Introduction of Intelligent Tourism 7 2 2 Intelligent Tourism Destinat 詳細資料或其他書籍請至台灣高等教育出版社查詢，查後請於PChome商店街私訊告知ISBN或書號，我們即儘速上架。 |
