外貿英文函電-第2版余曉泓 9787302658627 【台灣高等教育出版社】

Name: 外貿英文函電-第2版 余曉泓 9787302658627 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：清華大學

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書名：外貿英文函電-第2版
ISBN：9787302658627
出版社：清華大學
著編譯者：余曉泓
頁數：140
所在地：中國大陸 *此為代購商品
書號：1635327
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內容簡介

本書是一本集國際貿易實務講解和商務溝通實踐運用於一體的商務類專業教材，立足中國文化背景，秉持全球視野和未來眼光。本書從概念到案例，從理論到應用，闡述外貿業務環節的科學原理分析商務溝通的過程和要素，闡明解決具體問題的策略和技巧。全書共分為十二章。第一章為英文商務信西寫作的基本知識，包括商務信函的結構、格式、內容以及寫作方法；第二章到第十二章按國際商務流程，講述建立與促進商務關係、詢盤及回復、報價和發盤、還盤和接受、訂單及其履行、合同簽訂、支付方式、包裝、保險、裝運、索賠與理賠等業務環節，為讀者提供一整套商務溝通的行為指南。本書可作為高等院校國際經濟與貿易、國際金融、國際物流、商務英語等專業學生的教材，亦可為從事外貿工作的專業人士提供學習參考。

作者簡介

余曉泓，北京理工大學管理與經濟學院副研究員，國際貿易與金融專業教學主任。長期從事金融科技與產業競爭力、創意產業創新發展、產業生態管理、氣候變化與全球價值鏈方向的研究。主持和參与國際合作課題、國家自然科學基金項目、國家社會科學基金重大和一般項目、教育部人文社會科學研究項目及企業橫向研究課題10餘項，在國內核心期刊發表論文80餘篇。主講貨幣銀行學、國際金融、外貿函電、國際經濟學等多門全英文課程。「國際經濟學」課程獲教育部來華留學英語授課品牌課程，多項研究成果獲省部級優秀成果獎，獲多項教育教學成果獎。

Chapter 1 Essentials of Business Letter Writing
1 1 Brief Introduction
1 2 Requirements for Business Letter and Email Writers
1 3 Seven Guidelines in Business Letter Writing
1 4 The Layout of Emails
1 5 The Layout of Business Letters
1 6 Addressing Envelopes
1 7 The Format of Business Letter
1 8 Case Study
1 9 Business Ethics
Chapter 2 Establishing Business Relations
2 1 The Significance of Establishing Business Relations
2 2 The Channels of Establishing Business Relations
2 3 Writing Skills
2 4 Typical Expressions
2 5 Sample Letters
2 6 Situational Conversation
2 7 Useful Patterns & Examples
2 8 Case Study
2 9 Business Ethics
Chapter 3 Enquiry and Reply
3 1 The Importance and Nature of Enquiry
3 2 Categories of Enquiry
3 3 Writing Skills
3 4 Typical Expressions
3 5 Sample Letters
3 6 Situational Conversation
3 7 Useful Patterns & Examples
3 8 Case Study
3 9 Business Ethics
Chapter 4 Quotation and Offer
4 1 The Importance and Nature of Offer
4 2 Categories of Offer
4 3 Differences Between Offer and Quotation
4 4 Writing Skills
4 5 Typical Expressions
4 6 Sample Letters
4 7 Situational Conversation
4 8 Useful Patterns & Examples
4 9 Case Study
4 10 Business Ethics
Chapter 5 Order and Acknowledgement
5 1 Orders and Their Effects
5 2 Acknowledgement
5 3 Writing Skills and Typical Expressions
5 4 Sample Letters
5 5 Situational Conversation
5 6 Useful Patterns & Examples
5 7 Case Study
5 8 Business Ethics
Chapter 6 Sales Contract
6 1 Functions of Contract
6 2 Contents of Contract
6 3 Writing Skills
6 4 Typical Writing Steps
6 5 Sample Letters
6 6 Situational Conversation
6 7 Useful Patterns & Examples
6 8 Case Study
6 9 Business Ethics
Chapter 7 Payment Methods
7 1 Modes of Payment
7 2 Writing Skills and Typical Expressions
7 3 Sample Letters
7 4 Useful Patterns & Examples
7 5 Case Study
7 6 Business Ethics
Chapter 8 Letter of Credit
8 1 Definition of L/C
8 2 Stages in a Documentary Credit Transaction
8 3 Content of Credit
8 4 Writing Skills and Typical Expressions
8 5 Sample Letters
8 6 Useful Patterns and Examples
8 7 Case Study
8 8 Business Ethics
Chapter 9 Packing
9 1 Types of Packing
9 2 Function of Packing
9 3 Writing Skills
9 4 Typical Expressions
9 5 Sample Letters
9 6 Useful Patterns & Examples
9 7 Case Study
9 8 Business Ethics
Chapter 10 Shipment
10 1 About Shipment
10 2 Method of Shipment
10 3 Writing Skills and Typical Expressions
10 4 Sample Letters
10 5 Useful Patterns and Examples
10 6 Case Study
10 7 Business Ethics
Chapter 11 Insurance
11 1 About International Cargo Transportation Insurance
11 2 The Field of International Cargo Insurance
11 3 Writing Skills and Typical Expressions
11 4 Sample Letters
11 5 Useful Patterns & Examples
11 6 Case Study
11 7 Business Ethics
Chapter 12 Claim and Settlement
12 1 Brief Introduction of Complaints and Claims
12 2 The Different Types of Claims
12 3 Writing Skills
12 4 Typical Expressions
12 5 Sample Letters
12 6 Situational Conversation
12 7 Useful Patterns & Examples
12 8 Case Study
12 9 Business Ethics
參考文獻

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