職業英語演講實訓教程王穎 9787040617894 【台灣高等教育出版社】

Name: 職業英語演講實訓教程 王穎 9787040617894 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：高等教育

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書名：職業英語演講實訓教程
ISBN：9787040617894
出版社：高等教育
著編譯者：王穎
頁數：132
所在地：中國大陸 *此為代購商品
書號：1628427
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內容簡介

本書全面落實立德樹人根本任務，以《高等職業教育專科英語課程標準（2021年版）》為指導，旨在幫助學習者通過職業場景下的演講技巧學習，完成職業演講典型任務，訓練職業演講技能，解決職場實際問題。書中充分融入中國語境中的案例，旨在提高學習者文化自信，既培養職業素養、又提升綜合能力。本書共八個單元。第一單元闡述演講的重要性以及對於演講的認識誤區；第二單元講解如何克服演講中的緊張情緒；第三單元講解如何組織演講稿；第四單元闡述如何撰寫演講稿的開頭和結尾；第五單元講解如何篩選並撰寫有力的觀點論據；第六單元闡述如何有效說服觀眾；第七單元講解如何講述令人難忘的故事；第八單元闡述如何藉助修辭手法等提高演講水平。

UNIT 1 Tailor Your Speech with Appropriate Speaking Skills
1 Interest
2 Inspire: Why learn public speaking
2 1 Misconceptions about public speaking
2 2 Public speaking and intercultural communicative competence
3 Instruct: Benefits of public speaking
3 1 Public speaking and critical thinking
3 2 Power of public speaking
3 3 Body language
4 Implement
5 Improve: Different styles of delivery
UNIT 2 Overcome Stage Fright
1 Interest
2 Inspire: What are you afraid of
2 1 A survey on nervousness
2 2 What is nervousness
3 Instruct: How to overcome stage fright
3 1 Overcoming stage fright at different stages
3 2 Become a confident speaker
3 3 Appearance
4 Implement
5 Improve: Practicing relaxation
UNIT 3 Organize Your Speech
1 Interest
2 Inspire: Culture diversity
2 1 What hinders smooth communication
2 2 Strategies to work effectively with people from different cultures
3 Instruct: Speech outline
3 1 Make your speech logical
3 2 Patterns of organization
3 3 Postures for a speech
4 Implement
5 Improve: Cultural iceberg
UNIT 4 Begin and Conclude Your Speech
1 Interest
2 Inspire: Describing charts and graphs
2 1 Different charts and graphs
2 2 How to describe charts and graphs
3 Instruct: How to begin and conclude a speech
3 1 What is a good beginning
3 2 What is in the end
3 3 Silence is power
4 Implement
5 Improve: Choose your expressions
UNIT 5 Support Your Ideas Based on Audience Analysis
1 Interest
2 Inspire: Audience analysis
3 Instruct: How to support ideas
3 1 How to develop your key ideas
3 2 Support an idea with evidence
3 3 Types of examples: brief， extended，and hypothetical
3 4 Eye contact
4 Implement
5 Improve: Sample speech analysis
UNIT 6 Speak to Persuade
1 Interest
2 Inspire: Being an active listener
2 1 What is Is
2 2 How to become an active listener
3 Instruct: Modes of persuasion
3 1 Logical fallacies
3 2 Ethos， logos and pathos
3 3 Gestures
4 Implement
5 Improve: Examples of persuasion
UNIT 7 Tell Your Story Better
1 Interest
2 Inspire: Why tell stories
2 1 Stories matter
2 2 Brand stories
3 Instruct: How to write and tell brand stories
3 1 Monroe's Motivated Sequence
3 2 The Rule of Mehrabian
4 Implement
5 Improve: Tell a story better
UNIT 8 Use Rhetorical Techniques and Visual Aids
1 Interest
2 Inspire: Making a toast
2 1 When to make a toast
2 2 How to make a toast
3 Instruct: Rhetorical techniques and visual aids
3 1 Types of rhetorical techniques
3 2 Different occasions
3 3 Visual aids
4 Implement
5 Improve: New year messages
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