跨境電商英語 王小妮 9787542972163 【台灣高等教育出版社】

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物品所在地:中國大陸
原出版社:立信會計
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書名:跨境電商英語
ISBN:9787542972163
出版社:立信會計
著編譯者:王小妮
頁數:157
所在地:中國大陸 *此為代購商品
書號:1587833
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內容簡介

本書共有12個單元,主要內容包括跨境電商概述、跨境電商主要平台介紹、跨境電商選品策略、跨境電商物流操作、跨境電商市場營銷、跨境電商客服服務、跨境電商合規理論等。本書各單元分為Section A和Section B兩部分。其中,Section A為主課文,以語言輸入和跨境電商基礎知識為主,注重培養學生語言技能和專業能力;Section B為副課文,以跨境電商流程中的實操步驟為主,指導學生在平台中用英語完成業務。本書注重實用性,選取真實案例,圖文豐富,配有視頻資料。本書適合高等職業院校應用英語專業、商務英語專業、跨境電商專業的學生使用。

目錄

Unit One Overview of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Two AliExpress E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Three Amazon E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Four Production Selection in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Five Product Description in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Six Pre-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Seven After-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eight Logistics of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Nine Overseas Warehouses of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading practice
Section B Hands-on Training
Unit Ten Marketing Tools for Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eleven Social Media Platforms for Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Sites for SNS marketing
Section B Hands-on Training
Unit Twelve Compliance Theory Guide of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Understanding China's CBEC Policy

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