供應鏈管理基礎 (英文版) 曲亞萍李勇 9787302653424 【台灣高等教育出版社】

Name: 供應鏈管理基礎 (英文版) 曲亞萍 李勇 9787302653424 【台灣高等教育出版社】
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物品所在地：中國大陸
原出版社：清華大學

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書名：供應鏈管理基礎 (英文版)
ISBN：9787302653424
出版社：清華大學
著編譯者：曲亞萍李勇
頁數：326
所在地：中國大陸 *此為代購商品
書號：1623232
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內容簡介

本書選取了供應鏈管理的典型內容，將現代企業採用的供應鏈管理策略的基本原理及管理啟示等知識點和技能點融入到9個主題模塊中：供應鏈管理的背景、供應鏈網路規劃、需求預測、庫存管理、供應鏈協調、採購策略、供應鏈合同、運輸策略、收益管理。各個章節的設計循序漸進，內容翔實。此書採用了國內外諸多企業的供應鏈管理數據、案例、市場分析等材料，本書將理論與現實問題融為一體。同時，本書配套了基於EXCEL的案例解析過程以及大量高質量圖片，與知識要點高度匹配，幫助讀者提高實際問題的分析和解決能力。本書可以作為物流管理、供應鏈管理、管理科學與工程、工商管理等經濟管理類專業的教科書，也可為從事供應鏈管理等相關領域的人員提供有益參考。

Chapter 1 Context of Supply Chain Management
1 1 Evolution of Supply Chain
1 2 What Is Supply Chain
1 3 What Is Supply Chain Management (SCM)
Summary
Key Terms
Discussion Questions
Chapter 2 Network Design
2 1 The Importance of Network Design
2 2 The Network Design Process
2 3 Audit the Current Supply Chain
2 4 Design the Network Structure
2 5 Facility Positioning
Summary
Key Terms
Discussion Questions
Chapter 3 Demand Forecasting
3 1 Introduction
3 2 Principles of Forecasts
3 3 Factors Influencing a Forecast
3 4 Steps of Demand Forecasting
3 5 Forecasting Methods
3 6 Measurement of Forecast Error
3 7 Selecting Appropriate Forecasting Techniques
3 8 CPFR
Summary
Key Terms
Discussion Questions
Chapter 4 Managing Inventory in a Supply Chain
4 1 Introduction
4 2 Definition of Inventory
4 3 Purposes of Inventory
4 4 Definition of Inventory Management
4 5 Factors Affecting Inventory Management
4 6 Inventory Management Models with Stable Demand
4 7 Inventory Management Models with Demand Uncertainty
4 8 Inventory Management in Practice
4 9 Demand Aggregation
Summary
Key Terms
Discussion Questions
Chapter 5 Supply Chain Coordination
5 1 Introduction
5 2 Bullwhip Effect
5 3 Factors Affecting the Coordination of a Supply Chain
5 4 Measuring the Bullwhip Effect
5 5 Methods to Achieve Coordination
5 6 The Impact of Centralized Information on the Bullwhip Effect
5 7 Supply Chain Coordination in Practice
Summary
Key Terms
Discussion Questions
Chapter 6 Sourcing and Procurement
6 1 Introduction
6 2 Sourcing
6 3 Outsourcing
6 4 Sourcing Strategies
6 5 Sourcing Base Analysis
6 6 Collaboration Between Suppliers and Buyers
6 7 Procurement
6 8 E-Procurement
6 9 Challenges Affecting Sourcing
Summary
Key Terms
Discussion Questions
Chapter 7 Supply Contracts
7 1 Introduction
7 2 Sequential Supply Chain
7 3 Supply Contracts in Make-to-Order/Make-to-Stock Supply Chains for Strategic Components
7 4 Supply Contracts in Make-to-Order/Make-to-Stock Supply Chains for Strategic Components
7 5 Supply Contracts for Nonstrategic Components
Summary
Key Terms
Discussion Questions
Chapter 8 Transportation
8 1 Definition of Transportation
8 2 Transportation Modes
8 3 Selecting the Transportation Mode
8 4 Ownership of Transportation
8 5 Transportation Network Design
8 6 Tailored Transportation Strategy
Summary
Key Terms
Discussion Questions
Chapter 9 Revenue Management
9 1 Defining Revenue Management
9 2 Understanding the Price and Demand
9 3 Pricing for Multiple Customer Segments
9 4 Capacity Allocation to Multiple Customer Segments
9 5 Dynamic Pricing
9 6 Pricing for Seasonal Demand
Summary
Key Terms
Discussion Questions
Bibliography
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