*數量非實際在台庫存 *完成訂單後正常情形下約兩周可抵台。 *本賣場提供之資訊僅供參考,以到貨標的為實際資訊。 印行年月:202307*若逾兩年請先於私訊洽詢存貨情況,謝謝。 台灣(台北市)在地出版社,每筆交易均開具統一發票,祝您中獎最高1000萬元。 書名:旅遊商務英語 (第二版) ISBN:9787040596922 出版社:高等教育 著編譯者:范廣麗 頁數:296頁 所在地:中國大陸 *此為代購商品 書號:1604646 可大量預訂,請先連絡。 內容簡介 旅遊商務英語是高校旅遊管理類專業英語課程,也是繼本科階段大學英語基礎課程后的專業英語課程。 本書以培養應用型創新人才為目標,圍繞相關旅遊商務活動編寫。除傳統的酒店管理、旅遊餐飲等主題外,還涵蓋國際會議與展會、醫療旅遊、旅遊交通、旅遊需求、旅遊營銷、客戶滿意度、旅遊碳排放和旅遊數字技術等主題。本書從真實的旅遊商務英語資料中選材,參考和吸收旅遊商務活動中有代表性的內容與案例。此外,還有豐富的配套資源,提供聽力和口語部分的錄音、單元習題參考答案、課程課件等內容。 本書可作為高等學校旅遊管理類專業英語課程教學材料和旅遊企業員工專業培訓的參考資料,也可供旅遊行政管理部門人員和旅遊國際商務工作人員參考使用。目錄 Unit 1 Exhibition ServicesListening Planning a Trade Show Speaking Calling a New Customer to Attend the Exhibition Reading Text A Types of Meetings, Conventions and Expositions Text B Meeting Planning Unit 2 Food and Tourism Listening American Cuisine Speaking Healthy Food Reading Text A "Slow Food" Association Text B Wine Culture in Rural Areas Unit 3 Medical Tourism Destinations Listening Knowing a Tour Guide Speaking Types of Tourism Reading Text A Macau: A Destination for Medical Tourism Text B Macau's Medical Tourism Competitors Unit 4 Tourism Transportation Listening Rail Travel Speaking Making Travel Preparations Reading Text A Tourism Transport, Technology and Carbon Dioxide Emissions Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism Unit 5 Tourism Demands Listening Customer Expectations Speaking Why People Travel Reading Text A Customer Needs, Wants and Demands Text B Forecasting Tourism Demand Using Consumer Expectations Unit 6 Tourism and Hospitality Management Listening Hospitality Embracing Green Speaking Sense of Service Reading Text A Trends for Hospitality Industry Text B Franchising in China's Hotel Industry Unit 7 Tourism Marketing Listening Marketing's Future Speaking Discussing the Itinerary Reading Text A Future Research Directions in Tourism Marketing Text B Conceptualization of Industrial Tourism Unit 8 Customer Satisfaction Listening Customer Involvement Speaking Soliciting Comments and Suggestions Reading Text A Customer Service and Snowsport Tourism in Australia Text B The Impact of SSTs on Destination Image and Customer Delight Unit 9 Carbon Emissions and Tourism Listening The Negative Impacts Speaking Carbon Emission and Carbon Footprint Reading Text A The Air Has Been Cleaner Because of Global Lockdowns Text B Future of Tourism We Should Create Unit 10 Digital Skills and Tourism Listening Digitization Era Speaking Blackbox Technology in Beijing Winter Olympic Village Reading Text A Digital Skills Gaps in Tourism and Hospitality Companies Text B Digital Skills Policy Development on a European Level Glossary 詳細資料或其他書籍請至台灣高等教育出版社查詢,查後請於PChome商店街私訊告知ISBN或書號,我們即儘速上架。 |