旅遊商務英語 (第二版) 范廣麗 9787040596922 【台灣高等教育出版社】

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物品所在地:中國大陸
原出版社:高等教育
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書名:旅遊商務英語 (第二版)
ISBN:9787040596922
出版社:高等教育
著編譯者:范廣麗
頁數:296頁
所在地:中國大陸 *此為代購商品
書號:1604646
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內容簡介

旅遊商務英語是高校旅遊管理類專業英語課程,也是繼本科階段大學英語基礎課程后的專業英語課程。 本書以培養應用型創新人才為目標,圍繞相關旅遊商務活動編寫。除傳統的酒店管理、旅遊餐飲等主題外,還涵蓋國際會議與展會、醫療旅遊、旅遊交通、旅遊需求、旅遊營銷、客戶滿意度、旅遊碳排放和旅遊數字技術等主題。本書從真實的旅遊商務英語資料中選材,參考和吸收旅遊商務活動中有代表性的內容與案例。此外,還有豐富的配套資源,提供聽力和口語部分的錄音、單元習題參考答案、課程課件等內容。 本書可作為高等學校旅遊管理類專業英語課程教學材料和旅遊企業員工專業培訓的參考資料,也可供旅遊行政管理部門人員和旅遊國際商務工作人員參考使用。

目錄

Unit 1 Exhibition Services
Listening Planning a Trade Show
Speaking Calling a New Customer to Attend the Exhibition
Reading
Text A Types of Meetings, Conventions and Expositions
Text B Meeting Planning
Unit 2 Food and Tourism
Listening American Cuisine
Speaking Healthy Food
Reading
Text A "Slow Food" Association
Text B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Listening Knowing a Tour Guide
Speaking Types of Tourism
Reading
Text A Macau: A Destination for Medical Tourism
Text B Macau's Medical Tourism Competitors
Unit 4 Tourism Transportation
Listening Rail Travel
Speaking Making Travel Preparations
Reading
Text A Tourism Transport, Technology and Carbon Dioxide Emissions
Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism
Unit 5 Tourism Demands
Listening Customer Expectations
Speaking Why People Travel
Reading
Text A Customer Needs, Wants and Demands
Text B Forecasting Tourism Demand Using Consumer Expectations
Unit 6 Tourism and Hospitality Management
Listening Hospitality Embracing Green
Speaking Sense of Service
Reading
Text A Trends for Hospitality Industry
Text B Franchising in China's Hotel Industry
Unit 7 Tourism Marketing
Listening Marketing's Future
Speaking Discussing the Itinerary
Reading
Text A Future Research Directions in Tourism Marketing
Text B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Listening Customer Involvement
Speaking Soliciting Comments and Suggestions
Reading
Text A Customer Service and Snowsport Tourism in Australia
Text B The Impact of SSTs on Destination Image and Customer Delight
Unit 9 Carbon Emissions and Tourism
Listening The Negative Impacts
Speaking Carbon Emission and Carbon Footprint
Reading
Text A The Air Has Been Cleaner Because of Global Lockdowns
Text B Future of Tourism We Should Create
Unit 10 Digital Skills and Tourism
Listening Digitization Era
Speaking Blackbox Technology in Beijing Winter Olympic Village
Reading
Text A Digital Skills Gaps in Tourism and Hospitality Companies
Text B Digital Skills Policy Development on a European Level
Glossary
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