中國新故事-管理學微案例精選 (英文版) 9787030723628 樊茗玥 王麗敏 (克羅埃西亞)德拉迦納.奧斯蒂奇

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書名：中國新故事-管理學微案例精選 (英文版)
ISBN：9787030723628
出版社：科學
著編譯者：樊茗玥 王麗敏 (克羅埃西亞)德拉迦納.奧斯蒂奇
頁數：178
所在地：中國大陸 *此為代購商品
書號：1523156
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【台灣高等教育出版社簡體書】 中國新故事-管理學微案例精選 (英文版) 787030723628 樊茗玥 王麗敏 (克羅埃西亞)德拉迦納.奧斯蒂奇

內容簡介

日新月異的技術變遷和動蕩變化的世界政治、經濟、社會環境使得中國企業面臨著前所未有的機遇和挑戰。面對各類不確定性，中國企業異軍突起，不斷總結出適合自身發展的企業管理理念與實踐經驗，以重塑競爭優勢，提升市場價值。本書由江蘇大學管理學院案例研究團隊通過實地考察與調研，為讀者精選出來自製造、零售、技術／大數據服務、農業等產業的17個典型管理學案例，期冀讀者能從這些領域的實踐中得到一些有價值的管理學實踐經驗和啟示。本書還附有兩份案例學習指南，指導讀者形成案例學習的思維和習慣，引領讀者拓寬學習思路。

目錄

Plan: Strategic Management
Chapter1 The Talent Management Plan of Siensol Environment Protection Industry Group
1 1 troduction
1 2 From 「Organization Inventory」 to 「Talent Inventory' Clarifying the Thinking on Strategic Talent
1 3 Building a Talent Pool and Drawing a 「Talent Map」
1 4 Attaching Importance to Cultivation and Building a 「Power Engine」
1 5 Breaking the Rules， Introducing Competitions， and， Finally，Creating the Catfish Effect
Chapter2 Can Qianzhiguan Tea Turn the Corner in the Context of he 「Internet Plus」 Agriculture
2 1 Introduction
2 2 Local Industry Efforts: Arduous and Lengthy
2 3 First Light of Morning
2 4 Slowly But Surely
2 5 One Small Shift Can Yield Significant Results
2 6 The Road to the Future
Chapter3 Brand Marketing of Geographical Indication Products in injiang Tianxiaxiang
3 1 Introduction
3 2 GI Product Marketing Issues
3 3 Explaining the Path to Success for Tianxiaxiang
3 4 Future Developments
3 5 Suggestions for 「Xinjiang Melon and Fruit， Famous All Over the World」
Chapter4 TikTok: How a Chinese Short Video App Became a Successful Global Brand
4 1 Introduction
4 2 The Rise of ByteDance
4 3 Marketing Promotion
4 4 Artificial Intelligence Technology
4 5 Meeting the Needs of Users
4 6 Future Developments
4 7 Conclusion
References
Organization:Entrepreneurship
Chapter5 Chasing the Dream: Canwangda9s Cross-Border E-Commerce Journey
5 1 Introduction
5 2 Refining Ideas， Targeting Cross-Border E-Commerce
5 3 Reducing Costs and Improving Quality
5 4 Conclusion
Chapter6 Can Small Earthworms Bring Big Entrepreneurial Opportunities
6 1 Introduction
6 2 Company Profile
6 3 The State of Agricultural Production
6 4 Entrepreneurial Inspiration
6 5 Product Test
6 6 Building an Ecological Chain of Large Agricultural Industries
Chapter7 Big Data Entrepreneurship in Healthcare
7 1 Introduction
7 2 What Kind of Health Experience Do Patients Need/Get
7 3 Entrepreneurial Inspiration
7 4 Entrepreneurial Plan
7 5 The First Stage of Implementation
7 6 The Second Stage of Implementation
7 7 Conclusion
Leadership:Humanistic Management
Chapter8 A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company
8 1 Introduction
8 2 Developing a Love for Flowers
8 3 Dropping the 「Iron Rice Bowl」
8 4 Explorations and Innovations
8 5 Technology Promotes Flower Development
8 6 Original Mission Creates a Future
Chapter9 Person and Job Matching in the Newly Established Department of a New Energy Power Company
9 1 Introduction
9 2 Data Management Reform in the FSSC of the NP Company
9 3 Position Setting in the FSSC
9 4 Human Resources Management Challenges Faced by the
Control:Information Management
Chapter10 Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
10 1 Introuction
10 2 Decision to Design and Develop an Independent Adverse Events System
10 3 Using Artificial Intelligence (AI) Technology to Improve System Functions
Chapter11 「Smart Brain」 Installation for a Follow-up System for Patients
11 1 Introduction
11 2 Summary of Options
11 3 The Spark ftat Solves the Problem
11 4 Further Development
Chapter12 A Smart Internet Hospital: Building the AHJU Internet Hospital
12 1 Introduction
12 2 Backgromd
12 3 Project Reqdrements
12 4 Overall Project Design
12 5 Detailed Design of the Subsystem
12 6 Project Implementation
12 7 Project Staging Plm
Innovation:Organizational Innovation Management
Chapter13 JD』s Strategic Cross-Border Expansion: Offering Retail as the Strategy Solution Abroad
13 1 Intoduction
13 2 Compmy Profile
13 3 The Rise of fte Comply
13 4 Next Steps
References
Chapter14 Operations of the TV Series Hua Qian Gu
14 1 Intoduction
14 2 Before Pr
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